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How many copies did Bendy and the Dark Revival sell?

Estimated copies sold
≈ 406k–659k
$2.2M–$6.0M after Steam's cut $4.1M–$9.2M before Steam's cut
from 16k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Bendy and the Dark Revival and predicted how it would do from its 3 similar games. Every figure here, including Bendy and the Dark Revival's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 34.0M–70.2M
best case 99.7M (Tom Clancy's Rainbow Six Siege)
Games like Bendy and the Dark Revival

A typical game among these

≈ 34.0M–70.2M copies

≈ $111.7M–$178.3M after Steam's cut

from ~1.0M reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 3 of the similar games are hits.

This comes from a small set of games, so take it as a sketch.

Best case: Tom Clancy's Rainbow Six Siege at ≈ 76.0M–123.4M copies.

The genre you'd be entering
These games
The similar games share First-Person (2 of 3) and Animation & Modeling (1 of 3).
The winners
Winners here lead with FPS + Tactical.
When they shipped
None of the similar games shipped in the last two years; the newest is from 2020. That says more about which games were found than about the market.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Tom Clancy's Rainbow Six Siege
2015
Est. copies
≈ 76.0M–123.4M
1.5x vs typical
SteamSpy 20M–50M
Est. revenue
Free
Free
1.6M reviews
Very Positive
FPSPvP
Phasmophobia
2020
Est. copies
≈ 20.9M–33.9M
SteamSpy 10M–20M
Est. revenue
$114.8M–$308.5M after Steam's cut $208.6M–$474.7M before Steam's cut
$19.99
842k reviews
Very Positive
HorrorOnline Co-Op
Wallpaper Engine
2018
Est. copies
≈ 31.0M–50.3M
SteamSpy 20M–50M
Est. revenue
$42.5M–$114.3M after Steam's cut $77.3M–$175.9M before Steam's cut
$4.99
1.0M reviews
Overwhelmingly Positive
MatureUtilities

Sizing up your own game? See how many copies games in its genre usually sell before you build it.