How big is the Horror market on Steam?

A typical Horror game sells 445k to 723k copies, and the top decile 2.8M to 4.5M, based on the 540 games SteamSpy lists for the tag (its visible subset). Labeled estimates from review counts, not exact sales.

What Horror games usually sell on Steam

What Horror games sell on Steam, shown two ways: a SteamSpy sample of the whole genre, and the Horror games people have looked up here.

The whole genre, from SteamSpy's sample

A typical game sells

≈ 445k–723k copies

$1.8M–$4.9M after Steam's cut, est.

The top decile

≈ 2.8M–4.5M copies

$11.5M–$31.0M after Steam's cut, est.

Half the reviews in SteamSpy's sample of 540 Horror games sit with 26 of them.

Based on the 540 Horror games SteamSpy listed on November 15, 2026. It misses the games that barely sold, so these figures flatter the genre. Games are grouped by the tags players give them, which are applied loosely, so a genre's edges are fuzzy. Copies are SteamSpy estimates from review counts, not exact sales.

The Horror games gathered on wishvane

Across the 1345 Horror games compared here, a typical one sells ≈ 34k–60k copies (est.), with the biggest of them, Dead by Daylight, at ≈ 39.0M–63.3M. These are the games people chose to compare, not a sample of the genre, so they run far larger than SteamSpy's figures above.

The Horror games gathered here span 1997 to 2026, and 349 of them shipped in the last two years.
The biggest Horror games here share nothing more specific than the genre; individually they lead with Parkour and Dark.
Across the Horror games gathered here a typical price is $8.99, and the biggest charge more, around $15.

and 1285 more

Building a Horror game? Games like yours have already shipped in this genre. Add the ones closest to your game to see what it can realistically sell.