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The realistic ceiling for Horror games

Two honest views of what Horror games do on Steam: the whole market from a systematic sample, and the games gathered here. Kept separate on purpose.

The market
A typical game sells
≈ under 20k copies
under $70k after Steam's cut, est.
The top decile
≈ 200k–500k copies
$699k–$1.7M after Steam's cut, est.

Half the reviews in SteamSpy's sample of 10,893 Horror games sit with 51 of them.

Based on the 10,893 Horror games SteamSpy lists, its visible subset, not the whole market. Games are grouped by the tags players give them, which are applied loosely, so a genre's edges are fuzzy. Owners are SteamSpy estimates from review counts, not exact sales.

The Horror games gathered on wishvane

Across the 558 Horror games compared here, a typical one runs ≈ 38k–73k copies (est.), with Dead by Daylight the biggest comparable game at ≈ 36.8M–59.8M. A small, self-selected sample, not the whole market.

  • The Horror games gathered here span 1997 to 2026, a long track record.
  • Across the Horror games gathered here the median price is $9.99, and the biggest charge more, around $20.

and 498 more

Building a Horror game? This genre already ran your experiment. Add the games yours will be compared to and see what's realistic, before you spend months on it.

Market data from SteamSpy; game data from Steam and SteamSpy. Copies and revenue are rough estimates from public review counts, not exact sales.

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