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How many copies did Cookie Clicker sell?

Estimated copies sold
≈ 2.3M–3.8M
$3.2M–$8.5M after Steam's cut $5.8M–$13.1M before Steam's cut
from 93k reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Cookie Clicker and predicted how it would do from its 8 similar games. Every figure here, including Cookie Clicker's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 313k–611k
best case 4.0M (Clicker Heroes)
Games like Cookie Clicker

A typical game among these

≈ 313k–611k copies

≈ $529k–$876k after Steam's cut

from ~12k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Clicker Heroes at ≈ 3.0M–4.9M copies.

What their first month looked like
About half the games that made it here had over 3k reviews in their first month; the range was 678 to 26k.
The genre you'd be entering
These games
The similar games share Clicker (8 of 8) and Idler (8 of 8).
The winners
Winners here lead with Clicker + Idler.
When they shipped
4 of the 8 similar games shipped in the last two years, so this genre is actively shipping.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

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Est. copies
≈ 349k–567k
SteamSpy 200k–500k
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$287k–$771k after Steam's cut $522k–$1.2M before Steam's cut
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CasualClicker
Digseum
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≈ 202k–329k
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$166k–$448k after Steam's cut $303k–$689k before Steam's cut
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CasualClicker
Dragon Cliff
2018
Est. copies
≈ 249k–405k
SteamSpy 500k–1M
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$685k–$1.8M after Steam's cut $1.2M–$2.8M before Steam's cut
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8k reviews
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RPGStrategy
IdleOn - The Incremental MMO
2025
Est. copies
≈ 741k–1.2M
2.5x vs typical
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Free
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IdlerPixel Graphics
Tiny Pasture
2025
Est. copies
≈ 214k–348k
SteamSpy 200k–500k
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$353k–$949k after Steam's cut $641k–$1.5M before Steam's cut
$5.99
9k reviews
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IdlerFarming Sim
Idle Champions of the Forgotten Realms
2020
Est. copies
≈ 374k–607k
SteamSpy 1M–2M
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Free
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Dungeons & DragonsFree to Play
(the) Gnorp Apologue
2023
Est. copies
≈ 247k–401k
SteamSpy 200k–500k
Est. revenue
$475k–$1.3M after Steam's cut $863k–$2.0M before Steam's cut
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ClickerIdler
Clicker Heroes
2015
Est. copies
≈ 3.0M–4.9M
5.2x vs typical
SteamSpy 5M–10M
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Free
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62k reviews
Very Positive
ClickerIdler

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