How many copies did Poppy Playtime sell?

3.5M to 5.7M copies, based on its 143k Steam reviews. This is a labeled estimate from the review count, not exact sales.

How much revenue did Poppy Playtime make?

Poppy Playtime is free to play, so there is no copy-sales revenue to estimate.

How big is Poppy Playtime?

Estimated players who have it: ≈ 3.5M–5.7M; from 143k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Poppy Playtime and predicted how it would do from its 8 similar games. Every figure here, including Poppy Playtime's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 15.5M–23.1M

best case 40.7M (Wallpaper Engine)

Games like Poppy Playtime

A typical game among these

≈ 15.5M–23.1M copies

≈ $85.4M–$176.1M after Steam's cut

from ~381k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Sandbox (3 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Wallpaper Engine at ≈ 31.0M–50.3M copies, ≈ $42.5M–$114.3M after Steam's cut. It is a breakout hit, far above a typical game.

The genre you'd be entering

These games: The similar games share Sandbox (3 of 8) and Co-op (2 of 8).
The winners: Winners here lead with Mature + Utilities, priced around $5. The breakout hits carry Mature + Utilities + Anime; a typical game here doesn't.
When they shipped: The similar games span 2013 to 2019, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 36 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Geometry Dash 2014	Est. copies ≈ 36.2M–58.9M 1.7x vs typical SteamSpy 5M–10M	Est. revenue $49.7M–$133.7M after Steam's cut $90.4M–$205.7M before Steam's cut	$4.99	647k reviews Very Positive	DifficultMusic
Bloons TD 6 2018	Est. copies ≈ 12.0M–19.6M SteamSpy 2M–5M	Est. revenue $46.3M–$124.5M after Steam's cut $84.2M–$191.5M before Steam's cut	$13.99	396k reviews Overwhelmingly Positive	Tower DefenseStrategy
Unturned 2017	Est. copies ≈ 19.4M–31.6M SteamSpy 50M–100M	Est. revenue Free	Free	565k reviews Very Positive	Free to PlaySurvival
Wallpaper Engine 2018	Est. copies ≈ 31.0M–50.3M 2.7x vs typical SteamSpy 20M–50M	Est. revenue $42.5M–$114.3M after Steam's cut $77.3M–$175.9M before Steam's cut	$4.99	1.0M reviews Overwhelmingly Positive	MatureUtilities
Path of Exile 2013	Est. copies ≈ 15.8M–25.7M SteamSpy 20M–50M	Est. revenue Free	Free	250k reviews Very Positive	Free to PlayDark Fantasy
Subnautica 2018	Est. copies ≈ 11.6M–18.8M SteamSpy 5M–10M	Est. revenue $95.5M–$256.7M after Steam's cut $173.6M–$395.0M before Steam's cut	$29.99	381k reviews Overwhelmingly Positive	Open World Survival CraftSurvival
People Playground 2019	Est. copies ≈ 9.2M–15.0M SteamSpy 5M–10M	Est. revenue $25.4M–$68.2M after Steam's cut $46.1M–$104.9M before Steam's cut	$9.99	321k reviews Overwhelmingly Positive	SandboxGore
Cities: Skylines 2015	Est. copies ≈ 14.2M–23.1M SteamSpy 10M–20M	Est. revenue $117.2M–$315.2M after Steam's cut $213.1M–$484.9M before Steam's cut	$29.99	291k reviews Very Positive	City Builder Simulation