How much revenue did Gorilla Tag make?

$11.7M–$31.6M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Gorilla Tag sell?

Q: How many copies did Gorilla Tag sell?

2.1M to 3.5M copies, based on its 86k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 2.1M–3.5M; $11.7M–$31.6M after Steam's cut $21.4M–$48.6M before Steam's cut; from 86k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Gorilla Tag and predicted how it would do from its 8 similar games. Every figure here, including Gorilla Tag's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 5.0M–14.9M

best case 27.4M (Phasmophobia)

Games like Gorilla Tag

A typical game among these

≈ 5.0M–14.9M copies

≈ $32.1M–$144.8M after Steam's cut

from ~161k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Phasmophobia at ≈ 20.9M–33.9M copies, ≈ $114.8M–$308.5M after Steam's cut.

What their first month looked like

About half the games that made it here had over 42k reviews in their first month; the range was 40k to 114k.

The genre you'd be entering

These games: The similar games share First-Person (5 of 8) and Horror (4 of 8).
The winners: Winners here lead with Horror + Psychological Horror, priced around $20.
When they shipped: The similar games span 2016 to 2025, and 1 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 52 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
VRChat 2017	Est. copies ≈ 9.3M–15.1M 1.7x vs typical SteamSpy 20M–50M	Est. revenue Free	Free	269k reviews Mostly Positive	VRFree to Play
Phasmophobia 2020	Est. copies ≈ 20.9M–33.9M 5.2x vs typical SteamSpy 10M–20M	Est. revenue $114.8M–$308.5M after Steam's cut $208.6M–$474.7M before Steam's cut	$19.99	842k reviews Very Positive	HorrorOnline Co-Op
Soundpad 2017	Est. copies ≈ 3.6M–5.9M SteamSpy 2M–5M	Est. revenue $4.9M–$13.3M after Steam's cut $9.0M–$20.5M before Steam's cut	$4.99	105k reviews Overwhelmingly Positive	UtilitiesAudio Production
Resident Evil Village 2021	Est. copies ≈ 3.8M–6.2M SteamSpy 2M–5M	Est. revenue $42.2M–$113.5M after Steam's cut $76.8M–$174.6M before Steam's cut	$39.99	155k reviews Overwhelmingly Positive	Survival Horror Horror
Resident Evil 7 Biohazard 2017	Est. copies ≈ 4.4M–7.1M SteamSpy 2M–5M	Est. revenue $24.1M–$64.9M after Steam's cut $43.9M–$99.9M before Steam's cut	$19.99	128k reviews Overwhelmingly Positive	Horror Survival Horror
House Flipper 2018	Est. copies ≈ 3.4M–5.5M SteamSpy 2M–5M	Est. revenue $23.4M–$63.0M after Steam's cut $42.6M–$96.9M before Steam's cut	$24.99	112k reviews Very Positive	SimulationDesign & Illustration
Escape the Backrooms 2025	Est. copies ≈ 4.1M–6.7M SteamSpy 2M–5M	Est. revenue $11.4M–$30.6M after Steam's cut $20.7M–$47.1M before Steam's cut	$9.99	167k reviews Very Positive	HorrorMultiplayer
No Man's Sky 2016	Est. copies ≈ 17.5M–28.5M 2.6x vs typical SteamSpy 5M–10M	Est. revenue $289.3M–$777.8M after Steam's cut $526.0M–$1196.6M before Steam's cut	$59.99	422k reviews Very Positive	Open WorldOpen World Survival Craft