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How many copies did #KILLALLZOMBIES sell?

Estimated copies sold
≈ 13k–21k
$36k–$97k after Steam's cut $66k–$149k before Steam's cut
from 316 reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid #KILLALLZOMBIES and predicted how it would do from its 8 similar games. Every figure here, including #KILLALLZOMBIES's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 5.7M–6.0M
best case 88.0M (Left 4 Dead 2)
Games like #KILLALLZOMBIES

A typical game among these

≈ 5.7M–6.0M copies

≈ $38.3M–$44.7M after Steam's cut

from ~69k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

7 of the 8 similar games are hits.

Best case: Left 4 Dead 2 at ≈ 67.0M–108.9M copies, ≈ $184.1M–$495.0M after Steam's cut. It is a breakout hit, far above a typical game.

The genre you'd be entering
These games
The similar games share Co-op (8 of 8) and Zombies (8 of 8).
The winners
Winners here lead with Zombies + Co-op, priced around $10. The breakout hits carry Shooter + FPS + Survival; a typical game here doesn't.
When they shipped
The similar games span 2008 to 2015, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 61 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Left 4 Dead
2008
Est. copies
≈ 4.3M–7.0M
SteamSpy 5M–10M
Est. revenue
$11.9M–$31.9M after Steam's cut $21.5M–$49.0M before Steam's cut
$9.99
68k reviews
Overwhelmingly Positive
ZombiesCo-op
Killing Floor
2009
Est. copies
≈ 4.4M–7.1M
SteamSpy 2M–5M
Est. revenue
$24.0M–$64.4M after Steam's cut $43.6M–$99.1M before Steam's cut
$19.99
69k reviews
Overwhelmingly Positive
FPSZombies
Left 4 Dead 2
2009
Est. copies
≈ 67.0M–108.9M
15x vs typical
SteamSpy 50M–100M
Est. revenue
$184.1M–$495.0M after Steam's cut $334.7M–$761.6M before Steam's cut
$9.99
1.1M reviews
Overwhelmingly Positive
ZombiesCo-op
Resident Evil 6
2013
Est. copies
≈ 4.5M–7.4M
SteamSpy 2M–5M
Est. revenue
$25.0M–$67.2M after Steam's cut $45.4M–$103.3M before Steam's cut
$19.99
72k reviews
Mostly Positive
ZombiesAction
Resident Evil 5
2009
Est. copies
≈ 4.3M–7.0M
SteamSpy 1M–2M
Est. revenue
$23.7M–$63.8M after Steam's cut $43.1M–$98.1M before Steam's cut
$19.99
68k reviews
Very Positive
Co-opAction
Guns n Zombies
2014
Est. copies
≈ 55k–89k
too small to compare
SteamSpy 100k–200k
Est. revenue
$120k–$324k after Steam's cut $219k–$498k before Steam's cut
$7.99
978 reviews
Mixed
ActionZombies
Over 9000 Zombies!
2015
Est. copies
≈ 74k–121k
too small to compare
SteamSpy 100k–200k
Est. revenue
$61k–$164k after Steam's cut $111k–$253k before Steam's cut
$2.99
2k reviews
Very Positive
Action RoguelikeZombies
No More Room in Hell
2013
Est. copies
≈ 4.8M–7.9M
SteamSpy 5M–10M
Est. revenue
Free
Free
77k reviews
Very Positive
Free to PlayZombies

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