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How many copies did Ultimate Zombie Defense sell?

Estimated copies sold
≈ 119k–194k
$163k–$439k after Steam's cut $297k–$676k before Steam's cut
from 5k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Ultimate Zombie Defense and predicted how it would do from its 8 similar games. Every figure here, including Ultimate Zombie Defense's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 4.0M–16.1M
best case 40.7M (Wallpaper Engine)
Games like Ultimate Zombie Defense

A typical game among these

≈ 4.0M–16.1M copies

≈ $25.0M–$78.4M after Steam's cut

from ~114k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Zombies (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Wallpaper Engine at ≈ 31.0M–50.3M copies, ≈ $42.5M–$114.3M after Steam's cut.

The genre you'd be entering
These games
The similar games share Zombies (4 of 8) and Clicker (2 of 8).
The winners
Winners here lead with Mature + Utilities, priced around $5.
When they shipped
The similar games span 2009 to 2018, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 38 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Unturned
2017
Est. copies
≈ 19.4M–31.6M
4.9x vs typical
SteamSpy 50M–100M
Est. revenue
Free
Free
565k reviews
Very Positive
Free to PlaySurvival
Wallpaper Engine
2018
Est. copies
≈ 31.0M–50.3M
8.9x vs typical
SteamSpy 20M–50M
Est. revenue
$42.5M–$114.3M after Steam's cut $77.3M–$175.9M before Steam's cut
$4.99
1.0M reviews
Overwhelmingly Positive
MatureUtilities
AdVenture Capitalist
2015
Est. copies
≈ 2.9M–4.8M
SteamSpy 5M–10M
Est. revenue
Free
Free
60k reviews
Very Positive
ClickerIdler
Plague Inc: Evolved
2016
Est. copies
≈ 2.7M–4.5M
SteamSpy 1M–2M
Est. revenue
$11.3M–$30.4M after Steam's cut $20.6M–$46.8M before Steam's cut
$14.99
66k reviews
Very Positive
StrategySimulation
Plants vs. Zombies GOTY Edition
2009
Est. copies
≈ 9.9M–16.1M
SteamSpy 2M–5M
Est. revenue
$13.6M–$36.5M after Steam's cut $24.7M–$56.1M before Steam's cut
$4.99
156k reviews
Overwhelmingly Positive
Tower DefenseZombies
Clicker Heroes
2015
Est. copies
≈ 3.0M–4.9M
SteamSpy 5M–10M
Est. revenue
Free
Free
62k reviews
Very Positive
ClickerIdler
Resident Evil 6
2013
Est. copies
≈ 4.5M–7.4M
SteamSpy 2M–5M
Est. revenue
$25.0M–$67.2M after Steam's cut $45.4M–$103.3M before Steam's cut
$19.99
72k reviews
Mostly Positive
ZombiesAction
DOOM
2016
Est. copies
≈ 9.2M–15.0M
1.9x vs typical
SteamSpy 5M–10M
Est. revenue
$50.7M–$136.4M after Steam's cut $92.3M–$209.9M before Steam's cut
$19.99
222k reviews
Overwhelmingly Positive
FPSGore

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