How much revenue did They Are Coming! make?

$4k–$10k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did They Are Coming! sell?

Q: How many copies did They Are Coming! sell?

1k to 2k copies, based on its 55 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 1k–2k; $4k–$10k after Steam's cut $7k–$16k before Steam's cut; from 55 reviews (Mixed)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid They Are Coming! and predicted how it would do from its 8 similar games. Every figure here, including They Are Coming!'s, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 18k–28k

best case 7.1M (Killing Floor 2)

Games like They Are Coming!

A typical game among these

≈ 18k–28k copies

≈ $60k–$120k after Steam's cut

from ~507 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

2 of the 8 similar games are hits.

Best case: Killing Floor 2 at ≈ 5.4M–8.8M copies, ≈ $44.4M–$119.4M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like

About half the games that made it here had over 370 reviews in their first month; the range was 175 to 571.

The genre you'd be entering

These games: The similar games share Zombies (8 of 8) and Gore (5 of 8).
The winners: Winners here lead with Zombies + Gore, priced around $30. The breakout hits carry Hack and Slash + Multiplayer + Online Co-Op; a typical game here doesn't.
When they shipped: The similar games span 2009 to 2022, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Night At the Gates of Hell 2022	Est. copies ≈ 22k–36k 1.8x vs typical SteamSpy 20k–50k	Est. revenue $73k–$197k after Steam's cut $133k–$303k before Steam's cut	$11.99	895 reviews Very Positive	Survival HorrorZombies
Killing Floor 2 2016	Est. copies ≈ 5.4M–8.8M 255x vs typical SteamSpy 2M–5M	Est. revenue $44.4M–$119.4M after Steam's cut $80.8M–$183.7M before Steam's cut	$29.99	129k reviews Very Positive	ZombiesMultiplayer
ZomDay 2020	Est. copies ≈ 21k–34k 1.6x vs typical SteamSpy 50k–100k	Est. revenue $57k–$152k after Steam's cut $103k–$234k before Steam's cut	$9.99	832 reviews Very Positive	ZombiesVR
Clutch 2009	Est. copies ≈ 16k–26k SteamSpy under 20k	Est. revenue $44k–$118k after Steam's cut $80k–$182k before Steam's cut	$9.99	253 reviews Mostly Positive	Combat RacingRacing
Walking Zombie: Shooter 2018	Est. copies ≈ 15k–25k SteamSpy 50k–100k	Est. revenue $21k–$57k after Steam's cut $38k–$87k before Steam's cut	$4.99	507 reviews Mostly Positive	ActionCasual
Blood And Zombies 2022	Est. copies ≈ 12k–19k SteamSpy 20k–50k	Est. revenue $48k–$130k after Steam's cut $88k–$200k before Steam's cut	$14.99	472 reviews Mixed	Online Co-OpSurvival Horror
The Last Stand Legacy Collection 2021	Est. copies ≈ 70k–113k 5.5x vs typical SteamSpy 100k–200k	Est. revenue $191k–$514k after Steam's cut $348k–$791k before Steam's cut	$9.99	3k reviews Very Positive	ActionPost-apocalyptic
Blood Waves 2018	Est. copies ≈ 6k–10k SteamSpy under 20k	Est. revenue $17k–$44k after Steam's cut $30k–$68k before Steam's cut	$9.99	198 reviews Mixed	ShooterBase-Building