How much revenue did POSTAL 2 make?

$24.0M–$64.5M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did POSTAL 2 sell?

Q: How many copies did POSTAL 2 sell?

8.7M to 14.2M copies, based on its 138k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 8.7M–14.2M; $24.0M–$64.5M after Steam's cut $43.6M–$99.3M before Steam's cut; from 138k reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid POSTAL 2 and predicted how it would do from its 8 similar games. Every figure here, including POSTAL 2's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 423k–849k

best case 1.9M (Hatred)

Games like POSTAL 2

A typical game among these

≈ 423k–849k copies

≈ $3.6M–$8.3M after Steam's cut

from ~13k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Gore (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Hatred at ≈ 1.5M–2.4M copies, ≈ $2.4M–$6.5M after Steam's cut.

What their first month looked like

About half the games that made it here had over 5k reviews in their first month; the range was 2k to 7k.

The genre you'd be entering

These games: The similar games share Gore (4 of 8) and Open World (4 of 8).
The winners: Winners here lead with Gore + Violent, priced around $6.
When they shipped: The similar games span 2015 to 2022, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Maneater 2021	Est. copies ≈ 669k–1.1M 2.2x vs typical SteamSpy 500k–1M	Est. revenue $7.4M–$19.8M after Steam's cut $13.4M–$30.4M before Steam's cut	$39.99	27k reviews Very Positive	Open WorldDark Humor
Styx: Shards of Darkness 2017	Est. copies ≈ 242k–393k SteamSpy 500k–1M	Est. revenue $1.3M–$3.6M after Steam's cut $2.4M–$5.5M before Steam's cut	$19.99	7k reviews Very Positive	StealthSingleplayer
Hatred 2015	Est. copies ≈ 1.5M–2.4M 2.4x vs typical SteamSpy 1M–2M	Est. revenue $2.4M–$6.5M after Steam's cut $4.4M–$10.0M before Steam's cut	$5.99	30k reviews Very Positive	GoreViolent
Saints Row: Gat out of Hell 2015	Est. copies ≈ 478k–777k SteamSpy 500k–1M	Est. revenue $2.0M–$5.3M after Steam's cut $3.6M–$8.1M before Steam's cut	$14.99	10k reviews Mostly Positive	ActionOpen World
POSTAL 4: No Regerts 2022	Est. copies ≈ 335k–544k SteamSpy 500k–1M	Est. revenue $1.8M–$5.0M after Steam's cut $3.3M–$7.6M before Steam's cut	$19.99	14k reviews Mixed	AdventureGore
High On Life 2022	Est. copies ≈ 640k–1.0M 2.1x vs typical SteamSpy 500k–1M	Est. revenue $7.0M–$18.9M after Steam's cut $12.8M–$29.1M before Steam's cut	$39.99	26k reviews Very Positive	ComedyFPS
Bulletstorm: Full Clip Edition 2017	Est. copies ≈ 335k–544k SteamSpy 500k–1M	Est. revenue $3.7M–$9.9M after Steam's cut $6.7M–$15.2M before Steam's cut	$39.99	10k reviews Very Positive	ActionGore
Destroy All Humans! 2020	Est. copies ≈ 285k–464k SteamSpy 1M–2M	Est. revenue $2.4M–$6.3M after Steam's cut $4.3M–$9.7M before Steam's cut	$29.99	12k reviews Very Positive	ActionAdventure