How much revenue did Barbie Project Friendship™ make?

$23k–$62k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Barbie Project Friendship™ sell?

Q: How many copies did Barbie Project Friendship™ sell?

2k to 3k copies, based on its 84 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 2k–3k; $23k–$62k after Steam's cut $42k–$95k before Steam's cut; from 84 reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Barbie Project Friendship™ and predicted how it would do from its 8 similar games. Every figure here, including Barbie Project Friendship™'s, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 3.3M–5.9M

best case 40.7M (Wallpaper Engine)

Games like Barbie Project Friendship™

A typical game among these

≈ 3.3M–5.9M copies

≈ $38.1M–$74.1M after Steam's cut

from ~87k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Software (3 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Wallpaper Engine at ≈ 31.0M–50.3M copies, ≈ $42.5M–$114.3M after Steam's cut. It is a breakout hit, far above a typical game.

The genre you'd be entering

These games: The similar games share Software (3 of 8) and Utilities (3 of 8).
The winners: Winners here lead with Mature + Utilities, priced around $5. The breakout hits carry Anime + Design & Illustration + Animation & Modeling; a typical game here doesn't.
When they shipped: None of the similar games shipped in the last two years; the newest is from 2020. That says more about which games were found than about the market.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
DARK SOULS™ II: Scholar of the First Sin 2015	Est. copies ≈ 6.5M–10.5M 1.5x vs typical SteamSpy 2M–5M	Est. revenue $71.3M–$191.8M after Steam's cut $129.7M–$295.0M before Steam's cut	$39.99	133k reviews Very Positive	Souls-likeDark Fantasy
SteamVR unreleased	Est. copies ≈ 2.2M–3.5M SteamSpy 1M–2M	Est. revenue Free	Free	87k reviews Very Positive	VRSoftware
Soundpad 2017	Est. copies ≈ 3.6M–5.9M SteamSpy 2M–5M	Est. revenue $4.9M–$13.3M after Steam's cut $9.0M–$20.5M before Steam's cut	$4.99	105k reviews Overwhelmingly Positive	UtilitiesAudio Production
Ori and the Blind Forest 2015	Est. copies ≈ 2.9M–4.8M SteamSpy 2M–5M	Est. revenue Free	Free	60k reviews Very Positive	Great SoundtrackAtmospheric
Clicker Heroes 2015	Est. copies ≈ 3.0M–4.9M SteamSpy 5M–10M	Est. revenue Free	Free	62k reviews Very Positive	ClickerIdler
Wallpaper Engine 2018	Est. copies ≈ 31.0M–50.3M 12x vs typical SteamSpy 20M–50M	Est. revenue $42.5M–$114.3M after Steam's cut $77.3M–$175.9M before Steam's cut	$4.99	1.0M reviews Overwhelmingly Positive	MatureUtilities
Golf With Your Friends 2020	Est. copies ≈ 1.9M–3.1M SteamSpy 2M–5M	Est. revenue $25.9M–$69.5M after Steam's cut $47.0M–$107.0M before Steam's cut	$49.99	76k reviews Very Positive	MultiplayerCasual
Slime Rancher 2017	Est. copies ≈ 5.4M–8.8M 1.8x vs typical SteamSpy 2M–5M	Est. revenue $29.8M–$80.2M after Steam's cut $54.2M–$123.4M before Steam's cut	$19.99	158k reviews Overwhelmingly Positive	CuteExploration