How much revenue did Hello Kitty Island Adventure make?

$3.4M–$9.2M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Hello Kitty Island Adventure sell?

Q: How many copies did Hello Kitty Island Adventure sell?

311k to 505k copies, based on its 13k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 311k–505k; $3.4M–$9.2M after Steam's cut $6.2M–$14.1M before Steam's cut; from 13k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Hello Kitty Island Adventure and predicted how it would do from its 6 similar games. Every figure here, including Hello Kitty Island Adventure's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 196k–408k

best case 452k (Little Kitty, Big City)

Games like Hello Kitty Island Adventure

A typical game among these

≈ 196k–408k copies

≈ $1.5M–$2.2M after Steam's cut

from ~7k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 6 of the similar games are hits.

No genre covers most of these similar games. The closest is Cozy (3 of 6), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Little Kitty, Big City at ≈ 345k–560k copies, ≈ $2.4M–$6.4M after Steam's cut.

What their first month looked like

About half the games that made it here had over 2k reviews in their first month; the range was 608 to 4k.

The genre you'd be entering

These games: The similar games share Cozy (3 of 6) and Open World (3 of 6).
The winners: Winners here lead with Cats + Wholesome, priced around $25.
When they shipped: The similar games span 2017 to 2024, and 2 of the 6 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 43 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
I Am Future: Cozy Apocalypse Survival 2024	Est. copies ≈ 116k–189k SteamSpy 200k–500k	Est. revenue $640k–$1.7M after Steam's cut $1.2M–$2.6M before Steam's cut	$19.99	5k reviews Very Positive	CasualSingleplayer
Cat Quest II 2019	Est. copies ≈ 209k–339k SteamSpy 200k–500k	Est. revenue $860k–$2.3M after Steam's cut $1.6M–$3.6M before Steam's cut	$14.99	7k reviews Overwhelmingly Positive	AdventureExploration
Loddlenaut 2023	Est. copies ≈ 157k–255k SteamSpy 100k–200k	Est. revenue $863k–$2.3M after Steam's cut $1.6M–$3.6M before Steam's cut	$19.99	6k reviews Overwhelmingly Positive	UnderwaterRelaxing
Little Kitty, Big City 2024	Est. copies ≈ 345k–560k 2.0x vs typical SteamSpy 200k–500k	Est. revenue $2.4M–$6.4M after Steam's cut $4.3M–$9.8M before Steam's cut	$24.99	14k reviews Overwhelmingly Positive	CatsCute
Cat Quest 2017	Est. copies ≈ 369k–600k 1.6x vs typical SteamSpy 200k–500k	Est. revenue $1.3M–$3.5M after Steam's cut $2.4M–$5.5M before Steam's cut	$12.99	11k reviews Very Positive	AdventureRPG
Lake 2021	Est. copies ≈ 147k–238k SteamSpy 200k–500k	Est. revenue $807k–$2.2M after Steam's cut $1.5M–$3.3M before Steam's cut	$19.99	6k reviews Very Positive	RelaxingStory Rich