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How many copies did Nothing DOG sell?

Estimated copies sold
≈ 942–2k
$515–$1k after Steam's cut $937–$2k before Steam's cut
from 38 reviews (Mixed)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Nothing DOG and predicted how it would do from its 8 similar games. Every figure here, including Nothing DOG's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 17k–51k
best case 413k (TOEM: A Photo Adventure)
Games like Nothing DOG

A typical game among these

≈ 17k–51k copies

≈ $103k–$315k after Steam's cut

from ~682 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

3 of the 8 similar games are hits.

No genre covers most of these similar games. The closest is Exploration (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: TOEM: A Photo Adventure at ≈ 315k–512k copies, ≈ $1.7M–$4.7M after Steam's cut.

What their first month looked like
About half the games that made it here had over 307 reviews in their first month; the range was 48 to 556.
The genre you'd be entering
These games
The similar games share Exploration (4 of 8) and Wholesome (4 of 8).
The winners
Winners here lead with Cozy + Wholesome, priced around $20.
When they shipped
The similar games span 2019 to 2025, and 3 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 36 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

TOEM: A Photo Adventure
2021
Est. copies
≈ 315k–512k
19x vs typical
SteamSpy 200k–500k
Est. revenue
$1.7M–$4.7M after Steam's cut $3.1M–$7.2M before Steam's cut
$19.99
13k reviews
Overwhelmingly Positive
CozyWholesome
Gibbon: Beyond the Trees
2022
Est. copies
≈ 14k–23k
SteamSpy under 20k
Est. revenue
$51k–$137k after Steam's cut $93k–$211k before Steam's cut
$12.99
575 reviews
Very Positive
Story RichAdventure
Songbird Symphony
2019
Est. copies
≈ 20k–33k
SteamSpy 20k–50k
Est. revenue
$94k–$252k after Steam's cut $171k–$388k before Steam's cut
$16.99
697 reviews
Very Positive
MetroidvaniaSide Scroller
Recollection
2023
Est. copies
≈ 3k–5k
SteamSpy under 20k
Est. revenue
$2k–$5k after Steam's cut $3k–$8k before Steam's cut
$1.99
134 reviews
Very Positive
AtmosphericNature
Locomoto
2025
Est. copies
≈ 17k–27k
SteamSpy under 20k
Est. revenue
$114k–$305k after Steam's cut $206k–$470k before Steam's cut
$24.99
666 reviews
Very Positive
CozyCharacter Customization
Meg's Monster
2023
Est. copies
≈ 33k–53k
1.9x vs typical
SteamSpy 20k–50k
Est. revenue
$135k–$363k after Steam's cut $246k–$559k before Steam's cut
$14.99
1k reviews
Overwhelmingly Positive
IndiePixel Graphics
Hauntii
2024
Est. copies
≈ 11k–17k
SteamSpy 20k–50k
Est. revenue
$58k–$155k after Steam's cut $105k–$239k before Steam's cut
$19.99
424 reviews
Very Positive
ExplorationCute
Tiny Terry's Turbo Trip
2024
Est. copies
≈ 56k–91k
3.3x vs typical
SteamSpy 20k–50k
Est. revenue
$278k–$748k after Steam's cut $506k–$1.2M before Steam's cut
$17.99
2k reviews
Very Positive
ExplorationAdventure

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