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How many copies did //N.P.P.D. RUSH//- The milk of Ultraviolet sell?

Estimated copies sold
≈ 43k–70k
$47k–$127k after Steam's cut $86k–$196k before Steam's cut
from 771 reviews (Mostly Negative)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid //N.P.P.D. RUSH//- The milk of Ultraviolet and predicted how it would do from its 8 similar games. Every figure here, including //N.P.P.D. RUSH//- The milk of Ultraviolet's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 40k–505k
best case 2.2M (SUPERHOT)
Games like //N.P.P.D. RUSH//- The milk of Ultraviolet

A typical game among these

≈ 40k–505k copies

≈ $147k–$5.9M after Steam's cut

from ~3k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

4 of the 8 similar games are hits.

No genre covers most of these similar games. The closest is Bullet Hell (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: SUPERHOT at ≈ 1.7M–2.8M copies, ≈ $11.7M–$31.4M after Steam's cut.

The genre you'd be entering
These games
The similar games share Bullet Hell (4 of 8) and Shooter (4 of 8).
The winners
Winners here lead with FPS + Bullet Time, priced around $25.
When they shipped
None of the similar games shipped in the last two years; the newest is from 2018. That says more about which games were found than about the market.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 38 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

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1.7x vs typical
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Nuclear Throne
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Action RoguelikeRogue-like
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15x vs typical
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ActionFPS
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Putt-Putt® Goes to the Moon
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