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How many copies did Armello sell?

Estimated copies sold
≈ 784k–1.3M
$5.4M–$14.5M after Steam's cut $9.8M–$22.3M before Steam's cut
from 16k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Armello and predicted how it would do from its 8 similar games. Every figure here, including Armello's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 398k–685k
best case 1.7M (KARDS - The WW2 Card Game)
Games like Armello

A typical game among these

≈ 398k–685k copies

≈ $2.0M–$4.8M after Steam's cut

from ~11k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: KARDS - The WW2 Card Game at ≈ 1.3M–2.1M copies. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 3k reviews in their first month; the range was 778 to 8k.
The genre you'd be entering
These games
The similar games share Board Game (8 of 8) and Turn-Based Strategy (5 of 8).
The winners
Winners here lead with Board Game. The breakout hits carry PvP + Free to Play + FPS; a typical game here doesn't.
When they shipped
The similar games span 2014 to 2023, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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BuildingBoard Game

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