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How many copies did Zup! 2 sell?

Estimated copies sold
≈ 287k–467k
$157k–$422k after Steam's cut $286k–$650k before Steam's cut
from 7k reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Zup! 2 and predicted how it would do from its 3 similar games. Every figure here, including Zup! 2's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 3.6M–4.5M
best case 3.8M (GRIS)
Games like Zup! 2

A typical game among these

≈ 3.6M–4.5M copies

≈ $12.4M–$23.6M after Steam's cut

from ~84k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 3 of the similar games are hits.

This comes from a small set of games, so take it as a sketch.

Best case: GRIS at ≈ 2.9M–4.8M copies, ≈ $12.1M–$32.5M after Steam's cut.

The genre you'd be entering
These games
The similar games share Female Protagonist (2 of 3) and Platformer (2 of 3).
The winners
Winners here lead with Beautiful + Female Protagonist, priced around $15.
When they shipped
The similar games span 2011 to 2018, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 38 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

GRIS
2018
Est. copies
≈ 2.9M–4.8M
SteamSpy 2M–5M
Est. revenue
$12.1M–$32.5M after Steam's cut $22.0M–$50.0M before Steam's cut
$14.99
96k reviews
Overwhelmingly Positive
BeautifulAtmospheric
Mirror
2018
Est. copies
≈ 2.6M–4.1M
SteamSpy 2M–5M
Est. revenue
$1.4M–$3.8M after Steam's cut $2.5M–$5.8M before Steam's cut
$1.99
84k reviews
Overwhelmingly Positive
Sexual ContentNudity
LIMBO
2011
Est. copies
≈ 3.9M–6.4M
SteamSpy 2M–5M
Est. revenue
$13.5M–$36.3M after Steam's cut $24.5M–$55.8M before Steam's cut
$12.49
62k reviews
Very Positive
Puzzle-PlatformerIndie

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