How much revenue did Rustler (Grand Theft Horse) make?

$343k–$923k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Rustler (Grand Theft Horse) sell?

Q: How many copies did Rustler (Grand Theft Horse) sell?

50k to 81k copies, based on its 2k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 50k–81k; $343k–$923k after Steam's cut $624k–$1.4M before Steam's cut; from 2k reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Rustler (Grand Theft Horse) and predicted how it would do from its 8 similar games. Every figure here, including Rustler (Grand Theft Horse)'s, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 6.9M–13.1M

best case 133.2M (Grand Theft Auto V Legacy)

Games like Rustler (Grand Theft Horse)

A typical game among these

≈ 6.9M–13.1M copies

≈ $77.5M–$129.6M after Steam's cut

from ~205k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

6 of the 8 similar games are hits.

Best case: Grand Theft Auto V Legacy at ≈ 101.5M–164.9M copies.

What their first month looked like

The games that made it here had under 200k reviews in their first month.

The genre you'd be entering

These games: The similar games share Open World (6 of 8) and Medieval (5 of 8).
The winners: Winners here lead with Open World + Crime.
When they shipped: The similar games span 2010 to 2024, and 1 of the 7 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Grand Theft Auto IV: Complete Edition unreleased	Est. copies ≈ 5.1M–8.2M SteamSpy 20M–50M	Est. revenue Free	Free	204k reviews Very Positive	Open WorldAction
Mount & Blade II: Bannerlord 2022	Est. copies ≈ 7.4M–12.0M SteamSpy 10M–20M	Est. revenue $101.7M–$273.3M after Steam's cut $184.8M–$420.5M before Steam's cut	$49.99	298k reviews Very Positive	MedievalStrategy
Grand Theft Auto IV: The Complete Edition 2020	Est. copies ≈ 5.1M–8.3M SteamSpy 5M–10M	Est. revenue $27.9M–$75.1M after Steam's cut $50.8M–$115.6M before Steam's cut	$19.99	205k reviews Very Positive	Open WorldAction
Kingdom Come: Deliverance 2018	Est. copies ≈ 5.7M–9.2M SteamSpy 2M–5M	Est. revenue $46.7M–$125.6M after Steam's cut $84.9M–$193.2M before Steam's cut	$29.99	186k reviews Very Positive	MedievalRPG
Grand Theft Auto V Legacy 2015	Est. copies ≈ 101.5M–164.9M 10x vs typical SteamSpy 50M–100M	Est. revenue Free	Free	2.1M reviews Very Positive	Open WorldAction
Mount & Blade: Warband 2010	Est. copies ≈ 10.9M–17.7M SteamSpy 5M–10M	Est. revenue $59.8M–$160.9M after Steam's cut $108.8M–$247.5M before Steam's cut	$19.99	172k reviews Overwhelmingly Positive	MedievalRPG
Endless Thief: a Fluffy Stealth Adventure 2022	Est. copies ≈ 149–242 too small to compare SteamSpy under 20k	Est. revenue $205–$549 after Steam's cut $372–$845 before Steam's cut	$4.99	6 reviews 6 user reviews	StealthCrime
Medieval Delivery 2024	Est. copies ≈ 446–725 too small to compare SteamSpy 20k–50k	Est. revenue $2k–$4k after Steam's cut $3k–$7k before Steam's cut	$12.99	18 reviews Mostly Positive	AdventureCasual