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How many copies did Pawn of the Dead sell?

Estimated copies sold
≈ 1k–2k
$3k–$7k after Steam's cut $5k–$11k before Steam's cut
from 55 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Pawn of the Dead and predicted how it would do from its 8 similar games. Every figure here, including Pawn of the Dead's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 2k–3k
best case 78k (Scarlet Tower)
Games like Pawn of the Dead

A typical game among these

≈ 2k–3k copies

≈ $3k–$12k after Steam's cut

from ~67 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

1 of the 8 similar games is a hit.

No genre covers most of these similar games. The closest is Horror (3 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Scarlet Tower at ≈ 59k–96k copies, ≈ $81k–$219k after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 30 reviews in their first month; the range was 10 to 2k.
Games with under about 100 reviews in month one almost never recover.
The genre you'd be entering
These games
The similar games share Horror (3 of 8) and Action-Adventure (2 of 8).
The winners
Winners here lead with Horror + Survival Horror, priced around $3. The breakout hits carry Casual + Indie + First-Person; a typical game here doesn't.
When they shipped
Only 3 of the 8 similar games shipped in the last two years. That says more about which games were found than about the market.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Super Grave Snatchers
2021
Est. copies
≈ 2k
SteamSpy under 20k
Est. revenue
$1k–$3k after Steam's cut $2k–$5k before Steam's cut
$2.99
62 reviews
Very Positive
Villain ProtagonistRetro
The Swine
2020
Est. copies
≈ 8k–13k
4.7x vs typical
SteamSpy 50k–100k
Est. revenue
$4k–$11k after Steam's cut $8k–$18k before Steam's cut
$1.99
313 reviews
Very Positive
CasualIndie
Scarlet Tower
2024
Est. copies
≈ 59k–96k
36x vs typical
SteamSpy 100k–200k
Est. revenue
$81k–$219k after Steam's cut $148k–$337k before Steam's cut
$4.99
2k reviews
Very Positive
VampireAction Roguelike
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2023
Est. copies
≈ 2k–4k
SteamSpy under 20k
Est. revenue
$3k–$9k after Steam's cut $6k–$14k before Steam's cut
$4.99
100 reviews
Very Positive
ActionCo-op
The Tower on the Borderland
2024
Est. copies
≈ 2k–3k
SteamSpy under 20k
Est. revenue
$8k–$21k after Steam's cut $14k–$32k before Steam's cut
$15.99
72 reviews
Very Positive
LovecraftianSurvival Horror
Carpathian Night Starring Bela Lugosi
2024
Est. copies
≈ 2k–4k
SteamSpy under 20k
Est. revenue
$11k–$30k after Steam's cut $20k–$46k before Steam's cut
$16.99
97 reviews
Very Positive
Action-Adventure2D Platformer
Coffin Rot Brewing Co.
2020
Est. copies
≈ 1k–2k
SteamSpy 20k–50k
Est. revenue
$2k–$5k after Steam's cut $3k–$8k before Steam's cut
$4.99
54 reviews
Very Positive
VRAction
恶灵退散 Go Back to Hell
2021
Est. copies
≈ 2k
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$0.99
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Very Positive
Psychological HorrorHidden Object

Sizing up your own game? See how many copies games in its genre usually sell before you build it.