How much revenue did Happy Game make?

$372k–$1000k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Happy Game sell?

Q: How many copies did Happy Game sell?

90k to 147k copies, based on its 4k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 90k–147k; $372k–$1000k after Steam's cut $676k–$1.5M before Steam's cut; from 4k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Happy Game and predicted how it would do from its 8 similar games. Every figure here, including Happy Game's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 1k–42k

best case 27.4M (Phasmophobia)

Games like Happy Game

A typical game among these

≈ 1k–42k copies

≈ $1k–$69k after Steam's cut

from ~63 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

3 of the 8 similar games are hits.

Best case: Phasmophobia at ≈ 20.9M–33.9M copies, ≈ $114.8M–$308.5M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like

About half the games that made it here had over 32 reviews in their first month; the range was 9 to 40k.

Games with under about 100 reviews in month one almost never recover.

The genre you'd be entering

These games: The similar games share Horror (8 of 8) and Psychedelic (7 of 8).
The winners: Winners here lead with Horror + Psychological Horror, priced around $20. The breakout hits carry Online Co-Op + Multiplayer + Psychological Horror; a typical game here doesn't.
When they shipped: Only 2 of the 8 similar games shipped in the last two years. That says more about which games were found than about the market.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Phasmophobia 2020	Est. copies ≈ 20.9M–33.9M 13361x vs typical SteamSpy 10M–20M	Est. revenue $114.8M–$308.5M after Steam's cut $208.6M–$474.7M before Steam's cut	$19.99	842k reviews Very Positive	HorrorOnline Co-Op
Neuro Horror 2022	Est. copies ≈ 645–1k SteamSpy under 20k	Est. revenue $175–$472 after Steam's cut $319–$726 before Steam's cut	$0.99	26 reviews Mixed	CasualVisual Novel
Exorcist: Reviewer of Minds 2024	Est. copies ≈ 2k–3k SteamSpy under 20k	Est. revenue $3k–$7k after Steam's cut $5k–$11k before Steam's cut	$5.99	63 reviews Very Positive	SimulationPoint & Click
The Escape: Together 2023	Est. copies ≈ 62k–101k 40x vs typical SteamSpy 100k–200k	Est. revenue $68k–$183k after Steam's cut $123k–$281k before Steam's cut	$3.99	2k reviews Mostly Positive	Early AccessAction
Nix Umbra 2021	Est. copies ≈ 2k–4k 1.5x vs typical SteamSpy 100k–200k	Est. revenue $7k–$18k after Steam's cut $12k–$27k before Steam's cut	$9.99	97 reviews Very Positive	HorrorIndie
Cataplexy 2022	Est. copies ≈ 1k–2k SteamSpy under 20k	Est. revenue $801–$2k after Steam's cut $1k–$3k before Steam's cut	$1.99	59 reviews Very Positive	Visual NovelDark Comedy
INDIKA 2024	Est. copies ≈ 238k–387k 153x vs typical SteamSpy 200k–500k	Est. revenue $1.6M–$4.4M after Steam's cut $3.0M–$6.8M before Steam's cut	$24.99	10k reviews Very Positive	SurrealPuzzle
Last Threshold 2022	Est. copies ≈ 570–927 SteamSpy under 20k	Est. revenue $782–$2k after Steam's cut $1k–$3k before Steam's cut	$4.99	23 reviews Mostly Positive	HorrorLovecraftian