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How big is The Sims™ 4?

Estimated players who have it
≈ 5.0M–8.1M
from 201k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid The Sims™ 4 and predicted how it would do from its 8 similar games. Every figure here, including The Sims™ 4's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 5k–418k
best case 34.9M (Apex Legends™)
Games like The Sims™ 4

A typical game among these

≈ 5k–418k copies

≈ $5.4M after Steam's cut

from ~1k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

5 of the 8 similar games are hits.

No genre covers most of these similar games. The closest is Character Customization (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Apex Legends™ at ≈ 26.6M–43.2M copies. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 589 reviews in their first month; the range was 3 to 76k.
The genre you'd be entering
These games
The similar games share Character Customization (4 of 8) and Simulation (4 of 8).
The winners
Winners here lead with Battle Royale + FPS. The breakout hits carry Battle Royale + FPS + Shooter; a typical game here doesn't.
When they shipped
The similar games span 2012 to 2025, and 1 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Apex Legends™
2020
Est. copies
≈ 26.6M–43.2M
803x vs typical
SteamSpy 100M–200M
Est. revenue
Free
Free
1.1M reviews
Mixed
Free to PlayBattle Royale
Ooga Booga Battle
2025
Est. copies
≈ 843–1k
SteamSpy under 20k
Est. revenue
Free
Free
34 reviews
Positive
Action RoguelikeManagement
Occupy White Walls
2022
Est. copies
≈ 33k–54k
SteamSpy 100k–200k
Est. revenue
Free
Free
1k reviews
Very Positive
BuildingSandbox
Engine Evolution 2020
2020
Est. copies
≈ 7k–11k
SteamSpy 100k–200k
Est. revenue
Free
Free
285 reviews
Mixed
MultiplayerPvP
A Date with Death
2023
Est. copies
≈ 371k–603k
11x vs typical
SteamSpy 500k–1M
Est. revenue
Free
Free
15k reviews
Overwhelmingly Positive
Dating SimVisual Novel
Youtubers Life
2017
Est. copies
≈ 530k–862k
12x vs typical
SteamSpy 500k–1M
Est. revenue
$2.9M–$7.8M after Steam's cut $5.3M–$12.1M before Steam's cut
$19.99
15k reviews
Mostly Positive
ManagementSingleplayer
Mabinogi
2012
Est. copies
≈ 266k–432k
3.2x vs typical
SteamSpy 500k–1M
Est. revenue
Free
Free
4k reviews
Mostly Positive
Free to PlayMassively Multiplayer
Fashion Show Makeover Mega Pack
2020
Est. copies
≈ 223–363
SteamSpy 50k–100k
Est. revenue
Free
Free
9 reviews
9 user reviews
CasualCharacter Customization

Sizing up your own game? See how many copies games in its genre usually sell before you build it.