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How many copies did Attack on Toys sell?

Estimated copies sold
≈ 30k–49k
$58k–$156k after Steam's cut $106k–$241k before Steam's cut
from 1k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Attack on Toys and predicted how it would do from its 8 similar games. Every figure here, including Attack on Toys's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 106–5k
best case 12k (Prime & Load : 1776)
Games like Attack on Toys

A typical game among these

≈ 106–5k copies

≈ $402–$44k after Steam's cut

from ~23 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

None of the 8 similar games are hits.

No genre covers most of these similar games. The closest is Action RTS (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Prime & Load : 1776 at ≈ 9k–15k copies, ≈ $21k–$56k after Steam's cut.

What their first month looked like
The games that made it here had under 137 reviews in their first month.
Games with under about 100 reviews in month one almost never recover.
The genre you'd be entering
These games
The similar games share Action RTS (4 of 8) and Co-op (2 of 8).
The winners
Winners here lead with War + Fighting, priced around $8.
When they shipped
Only 2 of the 8 similar games shipped in the last two years. That says more about which games were found than about the market.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 36 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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