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How many copies did Stray sell?

Estimated copies sold
≈ 4.4M–7.2M
$36.6M–$98.3M after Steam's cut $66.5M–$151.3M before Steam's cut
from 179k reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Stray and predicted how it would do from its 8 similar games. Every figure here, including Stray's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 537k–1.1M
best case 1.5M (Nine Sols)
Games like Stray

A typical game among these

≈ 537k–1.1M copies

≈ $2.1M–$7.9M after Steam's cut

from ~15k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Nine Sols at ≈ 1.1M–1.8M copies, ≈ $9.4M–$25.2M after Steam's cut.

What their first month looked like
About half the games that made it here had over 3k reviews in their first month; the range was 1k to 6k.
The genre you'd be entering
These games
The similar games share Story Rich (5 of 8) and Anime (3 of 8).
The winners
Winners here lead with Metroidvania + Souls-like, priced around $30.
When they shipped
The similar games span 2013 to 2024, and 1 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

NEKOPARA Vol. 2
2016
Est. copies
≈ 535k–870k
SteamSpy 500k–1M
Est. revenue
$1.5M–$4.0M after Steam's cut $2.7M–$6.1M before Steam's cut
$9.99
13k reviews
Overwhelmingly Positive
AnimeSexual Content
NEKOPARA Vol. 1
2014
Est. copies
≈ 1.5M–2.5M
1.9x vs typical
SteamSpy 500k–1M
Est. revenue
$4.2M–$11.4M after Steam's cut $7.7M–$17.5M before Steam's cut
$9.99
27k reviews
Overwhelmingly Positive
HentaiAnime
Desperados III
2020
Est. copies
≈ 413k–671k
SteamSpy 500k–1M
Est. revenue
$4.5M–$12.2M after Steam's cut $8.3M–$18.8M before Steam's cut
$39.99
17k reviews
Overwhelmingly Positive
Real Time TacticsStrategy
The Cat Lady
2013
Est. copies
≈ 398k–648k
SteamSpy 200k–500k
Est. revenue
$985k–$2.6M after Steam's cut $1.8M–$4.1M before Steam's cut
$8.99
6k reviews
Very Positive
Nine Sols
2024
Est. copies
≈ 1.1M–1.8M
3.1x vs typical
SteamSpy 1M–2M
Est. revenue
$9.4M–$25.2M after Steam's cut $17.0M–$38.8M before Steam's cut
$29.99
46k reviews
Very Positive
NEKOPARA Vol. 3
2017
Est. copies
≈ 414k–672k
SteamSpy 200k–500k
Est. revenue
$1.1M–$3.1M after Steam's cut $2.1M–$4.7M before Steam's cut
$9.99
12k reviews
Overwhelmingly Positive
HentaiSexual Content
A Space for the Unbound
2023
Est. copies
≈ 196k–318k
SteamSpy 200k–500k
Est. revenue
$1.1M–$2.9M after Steam's cut $2.0M–$4.4M before Steam's cut
$19.99
8k reviews
Overwhelmingly Positive
Story RichPixel Graphics
Night in the Woods
2017
Est. copies
≈ 699k–1.1M
SteamSpy 1M–2M
Est. revenue
$3.8M–$10.3M after Steam's cut $7.0M–$15.9M before Steam's cut
$19.99
20k reviews
Very Positive
Story RichAdventure

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