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How many copies did It Steals sell?

Estimated copies sold
≈ 63k–102k
$86k–$231k after Steam's cut $156k–$355k before the cut
from 2k reviews (Overwhelmingly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left It Steals out and predicted the genre from its 8 similar games. Every figure here, including It Steals's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 12.4M–27.8M
best case 71.5M (Left 4 Dead 2)

All 8 of your similar games are hits. A big, proven genre for a game like yours.

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

A typical game
≈ 12.4M–27.8M copies
≈ $191.7M–$282.5M after Steam's cut
from ~435k reviews
Best case
≈ 54.5M–88.5M copies
Left 4 Dead 2 · ≈ $149.6M–$402.3M after Steam's cut
The genre you'd be entering
Your set
Your set clusters on Survival (6 of 8) and Open World (5 of 8).
The winners
Winners here lead with Zombies + Co-op, priced around $10.
The era
The games you compared span 2009 to 2024, a genre with a long track record.

Copies and revenue are rough lifetime estimates from the review count.

Similar games

DOOM
2016
Est. copies
≈ 8.8M–14.3M
SteamSpy 5M–10M
Est. revenue
$48.3M–$130.0M after Steam's cut $87.9M–$200.0M before the cut
$19.99
220k reviews
Overwhelmingly Positive
FPSGore
Dying Light
2015
Est. copies
≈ 22.8M–37.1M
SteamSpy 10M–20M
Est. revenue
$156.7M–$421.4M after Steam's cut $285.0M–$648.3M before the cut
$24.99
492k reviews
Overwhelmingly Positive
ZombiesSurvival Horror
SCP: Secret Laboratory
2017
Est. copies
≈ 8.0M–13.0M
SteamSpy 5M–10M
Est. revenue
Free
Free
232k reviews
Very Positive
Free to PlayMultiplayer
Left 4 Dead 2
2009
Est. copies
≈ 54.5M–88.5M
2.4x vs typical
SteamSpy 50M–100M
Est. revenue
$149.6M–$402.3M after Steam's cut $272.1M–$618.9M before the cut
$9.99
1.0M reviews
Overwhelmingly Positive
ZombiesCo-op
7 Days to Die
2024
Est. copies
≈ 9.7M–15.7M
SteamSpy 10M–20M
Est. revenue
$119.8M–$322.1M after Steam's cut $217.8M–$495.5M before the cut
$44.99
403k reviews
Very Positive
SurvivalZombies
The Forest
2018
Est. copies
≈ 20.6M–33.5M
1.6x vs typical
SteamSpy 20M–50M
Est. revenue
$113.4M–$304.8M after Steam's cut $206.1M–$468.9M before the cut
$19.99
678k reviews
Overwhelmingly Positive
Open World Survival CraftSurvival
Subnautica
2018
Est. copies
≈ 11.5M–18.6M
SteamSpy 5M–10M
Est. revenue
$94.5M–$254.0M after Steam's cut $171.8M–$390.8M before the cut
$29.99
377k reviews
Overwhelmingly Positive
Open World Survival CraftSurvival
DayZ
2018
Est. copies
≈ 14.2M–23.0M
SteamSpy 10M–20M
Est. revenue
$194.6M–$523.2M after Steam's cut $353.8M–$804.9M before the cut
$49.99
466k reviews
Mostly Positive
SurvivalOpen World

Sizing up your own game? See what its genre can realistically do before you build it.