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How many copies did Rock'n Cow sell?

Estimated copies sold
≈ 223–363
$61–$164 after Steam's cut $110–$252 before Steam's cut
from 9 reviews (9 user reviews)
Only 9 reviews so far, so that range swings on one or two people. Read it as a hint, not a measurement.

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Rock'n Cow and predicted how it would do from its 8 similar games. Every figure here, including Rock'n Cow's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 40k–251k
best case 1.1M (Call to Arms - Gates of Hell: Ostfront)
Games like Rock'n Cow

A typical game among these

≈ 40k–251k copies

≈ $302k–$4.3M after Steam's cut

from ~3k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

6 of the 8 similar games are hits.

No genre covers most of these similar games. The closest is Real Time Tactics (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Call to Arms - Gates of Hell: Ostfront at ≈ 855k–1.4M copies, ≈ $8.2M–$22.1M after Steam's cut.

What their first month looked like
About half the games that made it here had over 1k reviews in their first month; the range was 310 to 10k.
The genre you'd be entering
These games
The similar games share Real Time Tactics (4 of 8) and Shooter (3 of 8).
The winners
Winners here lead with World War II + Historical, priced around $35.
When they shipped
Only 2 of the 8 similar games shipped in the last two years. That says more about which games were found than about the market.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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