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How many copies did Milo and the Magpies sell?

Estimated copies sold
≈ 85k–139k
$70k–$189k after Steam's cut $128k–$290k before Steam's cut
from 3k reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Milo and the Magpies and predicted how it would do from its 8 similar games. Every figure here, including Milo and the Magpies's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 1.5M–1.7M
best case 6.7M (Grand Theft Auto IV: The Complete Edition)
Games like Milo and the Magpies

A typical game among these

≈ 1.5M–1.7M copies

≈ $4.5M–$13.4M after Steam's cut

from ~23k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Point & Click (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Grand Theft Auto IV: The Complete Edition at ≈ 5.1M–8.3M copies, ≈ $27.9M–$75.1M after Steam's cut. It is a breakout hit, far above a typical game.

The genre you'd be entering
These games
The similar games share Point & Click (4 of 8) and Puzzle (4 of 8).
The winners
Winners here lead with Open World + Automobile Sim, priced around $17. The breakout hits carry Singleplayer + Open World + Automobile Sim; a typical game here doesn't.
When they shipped
The similar games span 2009 to 2024, and 1 of the 7 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Grand Theft Auto IV: Complete Edition
unreleased
Est. copies
≈ 5.1M–8.2M
8.8x vs typical
SteamSpy 20M–50M
Est. revenue
Free
Free
204k reviews
Very Positive
Open WorldAction
The Room Two
2016
Est. copies
≈ 908k–1.5M
SteamSpy 500k–1M
Est. revenue
$1.2M–$3.3M after Steam's cut $2.3M–$5.2M before Steam's cut
$4.99
22k reviews
Overwhelmingly Positive
PuzzleMystery
Fran Bow
2015
Est. copies
≈ 1.1M–1.8M
SteamSpy 1M–2M
Est. revenue
$4.6M–$12.5M after Steam's cut $8.4M–$19.2M before Steam's cut
$14.99
23k reviews
Overwhelmingly Positive
Call of Duty®: Infinite Warfare
2016
Est. copies
≈ 1.3M–2.0M
SteamSpy 1M–2M
Est. revenue
$20.7M–$55.6M after Steam's cut $37.6M–$85.6M before Steam's cut
$59.99
30k reviews
Mixed
ActionFPS
The Room
2014
Est. copies
≈ 1.8M–2.9M
SteamSpy 500k–1M
Est. revenue
$2.4M–$6.6M after Steam's cut $4.4M–$10.1M before Steam's cut
$4.99
32k reviews
Overwhelmingly Positive
PuzzleMystery
MiSide
2024
Est. copies
≈ 3.5M–5.8M
6.2x vs typical
SteamSpy 1M–2M
Est. revenue
$14.6M–$39.2M after Steam's cut $26.5M–$60.4M before Steam's cut
$14.99
143k reviews
Overwhelmingly Positive
Grand Theft Auto IV: The Complete Edition
2020
Est. copies
≈ 5.1M–8.3M
8.9x vs typical
SteamSpy 5M–10M
Est. revenue
$27.9M–$75.1M after Steam's cut $50.8M–$115.6M before Steam's cut
$19.99
205k reviews
Very Positive
Open WorldAction
Machinarium
2009
Est. copies
≈ 1.3M–2.1M
SteamSpy 1M–2M
Est. revenue
$7.2M–$19.5M after Steam's cut $13.2M–$30.0M before Steam's cut
$19.99
21k reviews
Overwhelmingly Positive
Point & ClickPuzzle

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