How much revenue did Ad Wars make?

$749–$2k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Ad Wars sell?

Q: How many copies did Ad Wars sell?

546 to 887 copies, based on its 22 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 546–887; $749–$2k after Steam's cut $1k–$3k before Steam's cut; from 22 reviews (Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Ad Wars and predicted how it would do from its 8 similar games. Every figure here, including Ad Wars's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 2k–73k

best case 299k (Touhou Hero of Ice Fairy)

Games like Ad Wars

A typical game among these

≈ 2k–73k copies

≈ $13k–$558k after Steam's cut

from ~145 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

3 of the 8 similar games are hits.

Best case: Touhou Hero of Ice Fairy at ≈ 228k–371k copies, ≈ $439k–$1.2M after Steam's cut.

What their first month looked like

About half the games that made it here had over 27 reviews in their first month; the range was 2 to 3k.

Games with under about 100 reviews in month one almost never recover.

The genre you'd be entering

These games: The similar games share Bullet Hell (8 of 8) and Platformer (5 of 8).
The winners: Winners here lead with Bullet Hell + Anime, priced around $7.
When they shipped: The similar games span 2017 to 2024, and 2 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 43 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
TEVI 2023	Est. copies ≈ 101k–164k 28x vs typical SteamSpy 100k–200k	Est. revenue $832k–$2.2M after Steam's cut $1.5M–$3.4M before Steam's cut	$29.99	4k reviews Very Positive	MetroidvaniaAnime
Touhou Hero of Ice Fairy 2024	Est. copies ≈ 228k–371k 63x vs typical SteamSpy 100k–200k	Est. revenue $439k–$1.2M after Steam's cut $798k–$1.8M before Steam's cut	$6.99	9k reviews Overwhelmingly Positive	Bullet HellAnime
Touhou: Scarlet Curiosity 2018	Est. copies ≈ 40k–66k 9.2x vs typical SteamSpy 100k–200k	Est. revenue $167k–$449k after Steam's cut $303k–$690k before Steam's cut	$14.99	1k reviews Very Positive	Bullet HellAction
Pair-a-Site 2020	Est. copies ≈ 2k–3k SteamSpy 50k–100k	Est. revenue Free	Free	69 reviews Very Positive	2D PlatformerBullet Hell
2076 - Midway Multiverse 2022	Est. copies ≈ 1k–2k SteamSpy 20k–50k	Est. revenue $6k–$17k after Steam's cut $11k–$26k before Steam's cut	$19.99	46 reviews Positive	Side ScrollerShoot 'Em Up
Monospaced Lovers 2024	Est. copies ≈ 1k–2k SteamSpy under 20k	Est. revenue $7k–$20k after Steam's cut $13k–$30k before Steam's cut	$19.99	54 reviews Very Positive	Anime2D Platformer
Original Journey 2017	Est. copies ≈ 7k–12k SteamSpy 50k–100k	Est. revenue $23k–$63k after Steam's cut $42k–$97k before Steam's cut	$11.99	206 reviews Mostly Positive	Action RoguelikeBullet Hell
MECHBLAZE 2020	Est. copies ≈ 2k–3k SteamSpy under 20k	Est. revenue $6k–$15k after Steam's cut $10k–$24k before Steam's cut	$9.99	84 reviews Very Positive	ActionCasual