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How many copies did Happy Z-Day sell?

Estimated copies sold
≈ 149–242
$123–$330 after Steam's cut $223–$507 before Steam's cut
from 6 reviews (6 user reviews)
Only 6 reviews so far, so that range swings on one or two people. Read it as a hint, not a measurement.

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Happy Z-Day and predicted how it would do from its 8 similar games. Every figure here, including Happy Z-Day's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 155–24k
best case 614k (Plants vs. Zombies: Battle for Neighborville™)
Games like Happy Z-Day

A typical game among these

≈ 155–24k copies

≈ $169–$301k after Steam's cut

from ~89 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

2 of the 8 similar games are hits.

Best case: Plants vs. Zombies: Battle for Neighborville™ at ≈ 468k–760k copies, ≈ $3.9M–$10.4M after Steam's cut.

What their first month looked like
About half the games that made it here had over 6 reviews in their first month; the range was 2 to 1k.
Games with under about 100 reviews in month one almost never recover.
The genre you'd be entering
These games
The similar games share Tower Defense (6 of 8) and Third-Person Shooter (5 of 8).
The winners
Winners here lead with Third-Person Shooter + Zombies, priced around $30.
When they shipped
The similar games span 2018 to 2024, and 3 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 38 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Plants vs. Zombies: Battle for Neighborville™
2020
Est. copies
≈ 468k–760k
213x vs typical
SteamSpy 1M–2M
Est. revenue
$3.9M–$10.4M after Steam's cut $7.0M–$15.9M before Steam's cut
$29.99
19k reviews
Mostly Positive
MultiplayerThird-Person Shooter
They Are Hundreds: Prepped
2023
Est. copies
≈ 273–443
SteamSpy 20k–50k
Est. revenue
Free
Free
11 reviews
Positive
ActionCasual
Blood Waves
2018
Est. copies
≈ 6k–10k
2.2x vs typical
SteamSpy under 20k
Est. revenue
$17k–$44k after Steam's cut $30k–$68k before Steam's cut
$9.99
198 reviews
Mixed
ShooterBase-Building
Town Of The Dead Life 死寂之城
2021
Est. copies
≈ 4k–7k
1.9x vs typical
SteamSpy 50k–100k
Est. revenue
$7k–$18k after Steam's cut $12k–$28k before Steam's cut
$5.99
166 reviews
Mixed
AdventureThird-Person Shooter
Dread Dawn
2024
Est. copies
≈ 56k–92k
26x vs typical
SteamSpy 50k–100k
Est. revenue
$310k–$834k after Steam's cut $564k–$1.3M before Steam's cut
$19.99
2k reviews
Mostly Positive
ZombiesSurvival
All Noobs must die
2023
Est. copies
≈ 99–161
SteamSpy under 20k
Est. revenue
$81–$219 after Steam's cut $148–$337 before Steam's cut
$2.99
4 reviews
4 user reviews
Tower DefenseAction
Apex Defenders
2024
Est. copies
≈ 124–202
SteamSpy under 20k
Est. revenue
$102–$275 after Steam's cut $185–$423 before Steam's cut
$2.99
5 reviews
5 user reviews
ActionTower Defense
The Zombie Wave
2024
Est. copies
≈ 99–161
SteamSpy under 20k
Est. revenue
$54–$146 after Steam's cut $99–$224 before Steam's cut
$1.99
4 reviews
4 user reviews
CasualAction

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