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How many copies did Don't Touch this Button! sell?

Estimated copies sold
≈ 4k–6k
$4k–$10k after Steam's cut $7k–$16k before Steam's cut
from 143 reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Don't Touch this Button! and predicted how it would do from its 8 similar games. Every figure here, including Don't Touch this Button!'s, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 481k–1.3M
best case 12.4M (Human Fall Flat)
Games like Don't Touch this Button!

A typical game among these

≈ 481k–1.3M copies

≈ $2.2M–$4.5M after Steam's cut

from ~16k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is First-Person (3 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Human Fall Flat at ≈ 9.5M–15.4M copies, ≈ $52.0M–$139.7M after Steam's cut. It is a breakout hit, far above a typical game.

The genre you'd be entering
These games
The similar games share First-Person (3 of 8) and Puzzle (3 of 8).
The winners
Winners here lead with Co-op + Puzzle, priced around $20. The breakout hits carry Sandbox + Co-op + Funny; a typical game here doesn't.
When they shipped
The similar games span 2014 to 2020, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

World of Guns: Gun Disassembly
2014
Est. copies
≈ 1.1M–1.8M
SteamSpy 2M–5M
Est. revenue
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20k reviews
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Free to PlaySimulation
Refunct
2015
Est. copies
≈ 852k–1.4M
SteamSpy 200k–500k
Est. revenue
$701k–$1.9M after Steam's cut $1.3M–$2.9M before Steam's cut
$2.99
17k reviews
Overwhelmingly Positive
Parkour3D Platformer
Supraland
2019
Est. copies
≈ 446k–725k
SteamSpy 500k–1M
Est. revenue
$2.5M–$6.6M after Steam's cut $4.5M–$10.2M before Steam's cut
$19.99
16k reviews
Overwhelmingly Positive
Puzzle-PlatformerExploration
Biped
2020
Est. copies
≈ 287k–466k
SteamSpy 500k–1M
Est. revenue
$1.2M–$3.2M after Steam's cut $2.1M–$4.9M before Steam's cut
$14.99
12k reviews
Very Positive
Character CustomizationEmotional
Human Fall Flat
2016
Est. copies
≈ 9.5M–15.4M
15x vs typical
SteamSpy 10M–20M
Est. revenue
$52.0M–$139.7M after Steam's cut $94.5M–$214.9M before Steam's cut
$19.99
227k reviews
Very Positive
Co-opFunny
A Story About My Uncle
2014
Est. copies
≈ 1.6M–2.7M
1.9x vs typical
SteamSpy 5M–10M
Est. revenue
$6.8M–$18.2M after Steam's cut $12.3M–$27.9M before Steam's cut
$14.99
29k reviews
Very Positive
AdventureFirst-Person
Grimm
2014
Est. copies
≈ 632k–1.0M
SteamSpy 500k–1M
Est. revenue
Free
Free
11k reviews
Very Positive
IndieFree to Play
Pumpkin Jack
2020
Est. copies
≈ 244k–396k
SteamSpy 500k–1M
Est. revenue
$2.0M–$5.4M after Steam's cut $3.7M–$8.3M before Steam's cut
$29.99
10k reviews
Very Positive
AdventureAction

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