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How many copies did Ghost Exorcism INC. sell?

Estimated copies sold
≈ 135k–219k
$445k–$1.2M after Steam's cut $809k–$1.8M before Steam's cut
from 5k reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Ghost Exorcism INC. and predicted how it would do from its 8 similar games. Every figure here, including Ghost Exorcism INC.'s, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 424k–2.5M
best case 27.4M (Phasmophobia)
Games like Ghost Exorcism INC.

A typical game among these

≈ 424k–2.5M copies

≈ $2.0M–$10.0M after Steam's cut

from ~20k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Phasmophobia at ≈ 20.9M–33.9M copies, ≈ $114.8M–$308.5M after Steam's cut.

What their first month looked like
About half the games that made it here had over 11k reviews in their first month; the range was 2k to 55k.
The genre you'd be entering
These games
The similar games share Horror (7 of 8) and Co-op (6 of 8).
The winners
Winners here lead with Horror + Psychological Horror, priced around $20.
When they shipped
The similar games span 2014 to 2024, and 2 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Phasmophobia
2020
Est. copies
≈ 20.9M–33.9M
42x vs typical
SteamSpy 10M–20M
Est. revenue
$114.8M–$308.5M after Steam's cut $208.6M–$474.7M before Steam's cut
$19.99
842k reviews
Very Positive
HorrorOnline Co-Op
Content Warning
2024
Est. copies
≈ 4.1M–6.6M
8.2x vs typical
SteamSpy 5M–10M
Est. revenue
$8.9M–$24.0M after Steam's cut $16.2M–$36.9M before Steam's cut
$7.99
164k reviews
Very Positive
Online Co-OpHorror
DreadOut
2014
Est. copies
≈ 320k–520k
SteamSpy 200k–500k
Est. revenue
$1.3M–$3.5M after Steam's cut $2.4M–$5.5M before Steam's cut
$14.99
6k reviews
Mostly Positive
HorrorIndie
Pacify
2019
Est. copies
≈ 1.2M–2.0M
2.1x vs typical
SteamSpy 2M–5M
Est. revenue
$1.7M–$4.5M after Steam's cut $3.1M–$7.0M before Steam's cut
$4.99
43k reviews
Very Positive
HorrorOnline Co-Op
BIGFOOT
2017
Est. copies
≈ 770k–1.3M
SteamSpy 1M–2M
Est. revenue
$4.2M–$11.4M after Steam's cut $7.7M–$17.5M before Steam's cut
$19.99
22k reviews
Very Positive
Early AccessHorror
Labyrinthine
2023
Est. copies
≈ 434k–706k
SteamSpy 1M–2M
Est. revenue
$1.2M–$3.2M after Steam's cut $2.2M–$4.9M before Steam's cut
$9.99
18k reviews
Very Positive
HorrorOnline Co-Op
Lunch Lady
2021
Est. copies
≈ 324k–527k
SteamSpy 500k–1M
Est. revenue
$445k–$1.2M after Steam's cut $809k–$1.8M before Steam's cut
$4.99
13k reviews
Very Positive
HorrorOnline Co-Op
Sker Ritual
2024
Est. copies
≈ 149k–242k
SteamSpy 200k–500k
Est. revenue
$820k–$2.2M after Steam's cut $1.5M–$3.4M before Steam's cut
$19.99
6k reviews
Very Positive
Story RichMultiplayer

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