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How many copies did Plush Madness sell?

Estimated copies sold
≈ 74–121
$41–$110 after Steam's cut $74–$169 before Steam's cut
from 3 reviews (3 user reviews)
Only 3 reviews so far, so that range swings on one or two people. Read it as a hint, not a measurement.

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Plush Madness and predicted how it would do from its 8 similar games. Every figure here, including Plush Madness's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 900–26k
best case 27.4M (Phasmophobia)
Games like Plush Madness

A typical game among these

≈ 900–26k copies

≈ $5k–$275k after Steam's cut

from ~74 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

2 of the 8 similar games are hits.

Best case: Phasmophobia at ≈ 20.9M–33.9M copies, ≈ $114.8M–$308.5M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 58 reviews in their first month; the range was 1 to 40k.
Games with under about 100 reviews in month one almost never recover.
The genre you'd be entering
These games
The similar games share VR (6 of 8) and Horror (5 of 8).
The winners
Winners here lead with Horror + Psychological Horror, priced around $20. The breakout hits carry Online Co-Op + Multiplayer + Psychological Horror; a typical game here doesn't.
When they shipped
The similar games span 2015 to 2025, and 1 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

In Death
2018
Est. copies
≈ 30k–49k
13x vs typical
SteamSpy 50k–100k
Est. revenue
$249k–$670k after Steam's cut $453k–$1.0M before Steam's cut
$29.99
994 reviews
Very Positive
VRAction
Phasmophobia
2020
Est. copies
≈ 20.9M–33.9M
11375x vs typical
SteamSpy 10M–20M
Est. revenue
$114.8M–$308.5M after Steam's cut $208.6M–$474.7M before Steam's cut
$19.99
842k reviews
Very Positive
HorrorOnline Co-Op
Monstrum
2015
Est. copies
≈ 184k–300k
51x vs typical
SteamSpy 200k–500k
Est. revenue
$912k–$2.5M after Steam's cut $1.7M–$3.8M before Steam's cut
$17.99
4k reviews
Very Positive
EVERSLAUGHT
2021
Est. copies
≈ 9k–14k
4.9x vs typical
SteamSpy 50k–100k
Est. revenue
$49k–$132k after Steam's cut $89k–$202k before Steam's cut
$19.99
359 reviews
Mixed
Early AccessVR
Reficul VR
2018
Est. copies
≈ 851–1k
SteamSpy under 20k
Est. revenue
$5k–$13k after Steam's cut $9k–$19k before Steam's cut
$19.99
28 reviews
Mixed
ActionAdventure
Putridness VR
2022
Est. copies
≈ 521–846
SteamSpy 20k–50k
Est. revenue
$1k–$3k after Steam's cut $2k–$4k before Steam's cut
$6.99
21 reviews
Mixed
Early AccessVR
Vaccine Rebirth VR
2023
Est. copies
≈ 124–202
SteamSpy under 20k
Est. revenue
$68–$183 after Steam's cut $123–$281 before Steam's cut
$1.99
5 reviews
5 user reviews
Death Horizon: Cyberfusion
2025
Est. copies
≈ 2k–3k
SteamSpy under 20k
Est. revenue
$4k–$11k after Steam's cut $7k–$17k before Steam's cut
$7.99
74 reviews
Mixed
PhysicsRogue-like

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