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How many copies did UFOTOFU: HEX sell?

Estimated copies sold
≈ 198–322
$217–$584 after Steam's cut $395–$899 before Steam's cut
from 8 reviews (8 user reviews)
Only 8 reviews so far, so that range swings on one or two people. Read it as a hint, not a measurement.

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid UFOTOFU: HEX and predicted how it would do from its 8 similar games. Every figure here, including UFOTOFU: HEX's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 208k–346k
best case 328k (Opus Magnum)
Games like UFOTOFU: HEX

A typical game among these

≈ 208k–346k copies

≈ $438k–$1.1M after Steam's cut

from ~5k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

5 of the 8 similar games are hits.

Best case: Opus Magnum at ≈ 250k–407k copies, ≈ $1.4M–$3.7M after Steam's cut.

The genre you'd be entering
These games
The similar games share Puzzle (8 of 8) and Hex Grid (4 of 8).
The winners
Winners here lead with Puzzle + Programming, priced around $20.
When they shipped
The similar games span 2010 to 2023, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Hexcells Infinite
2014
Est. copies
≈ 264k–429k
SteamSpy 200k–500k
Est. revenue
$362k–$974k after Steam's cut $659k–$1.5M before Steam's cut
$4.99
5k reviews
Overwhelmingly Positive
PuzzleCasual
Hexcells
2014
Est. copies
≈ 332k–540k
SteamSpy 200k–500k
Est. revenue
$273k–$735k after Steam's cut $497k–$1.1M before Steam's cut
$2.99
6k reviews
Overwhelmingly Positive
PuzzleCasual
Hexcells Plus
2014
Est. copies
≈ 159k–258k
SteamSpy 100k–200k
Est. revenue
$131k–$351k after Steam's cut $237k–$540k before Steam's cut
$2.99
3k reviews
Very Positive
PuzzleIndie
Greed Corp
2010
Est. copies
≈ 35k–57k
too small to compare
SteamSpy 200k–500k
Est. revenue
$97k–$260k after Steam's cut $176k–$399k before Steam's cut
$9.99
556 reviews
Very Positive
StrategyTurn-Based
Landnama
2023
Est. copies
≈ 12k–19k
too small to compare
SteamSpy 100k–200k
Est. revenue
$45k–$122k after Steam's cut $82k–$187k before Steam's cut
$13.99
475 reviews
Mostly Positive
Morphblade
2017
Est. copies
≈ 20k–32k
too small to compare
SteamSpy 20k–50k
Est. revenue
$27k–$74k after Steam's cut $50k–$113k before Steam's cut
$4.99
581 reviews
Very Positive
CasualIndie
hexceed
2021
Est. copies
≈ 69k–112k
SteamSpy 50k–100k
Est. revenue
Free
Free
3k reviews
Very Positive
Free to PlayCasual
Opus Magnum
2017
Est. copies
≈ 250k–407k
1.5x vs typical
SteamSpy 200k–500k
Est. revenue
$1.4M–$3.7M after Steam's cut $2.5M–$5.7M before Steam's cut
$19.99
7k reviews
Overwhelmingly Positive
PuzzleProgramming

Sizing up your own game? See how many copies games in its genre usually sell before you build it.