How much revenue did The Walking Dead make?

$21.0M–$56.5M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did The Walking Dead sell?

Q: How many copies did The Walking Dead sell?

5.1M to 8.3M copies, based on its 81k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 5.1M–8.3M; $21.0M–$56.5M after Steam's cut $38.2M–$86.9M before Steam's cut; from 81k reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid The Walking Dead and predicted how it would do from its 8 similar games. Every figure here, including The Walking Dead's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 8.1M–28.4M

best case 40.7M (Wallpaper Engine)

Games like The Walking Dead

A typical game among these

≈ 8.1M–28.4M copies

≈ $86.8M–$177.2M after Steam's cut

from ~280k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Wallpaper Engine at ≈ 31.0M–50.3M copies, ≈ $42.5M–$114.3M after Steam's cut.

What their first month looked like

About half the games that made it here had over 68k reviews in their first month; the range was 32k to 72k.

The genre you'd be entering

These games: The similar games share Horror (5 of 8) and First-Person (4 of 8).
The winners: Winners here lead with Mature + Utilities, priced around $5.
When they shipped: The similar games span 2004 to 2023, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Wallpaper Engine 2018	Est. copies ≈ 31.0M–50.3M 3.6x vs typical SteamSpy 20M–50M	Est. revenue $42.5M–$114.3M after Steam's cut $77.3M–$175.9M before Steam's cut	$4.99	1.0M reviews Overwhelmingly Positive	MatureUtilities
Half-Life 2 2004	Est. copies ≈ 17.7M–28.8M SteamSpy 10M–20M	Est. revenue $48.6M–$130.7M after Steam's cut $88.4M–$201.1M before Steam's cut	$9.99	280k reviews Overwhelmingly Positive	FPSAction
Resident Evil 4 2023	Est. copies ≈ 7.0M–11.3M SteamSpy 5M–10M	Est. revenue $76.4M–$205.5M after Steam's cut $139.0M–$316.2M before Steam's cut	$39.99	280k reviews Overwhelmingly Positive	HorrorAction
The Forest 2018	Est. copies ≈ 20.8M–33.7M 2.4x vs typical SteamSpy 20M–50M	Est. revenue $114.2M–$306.9M after Steam's cut $207.5M–$472.2M before Steam's cut	$19.99	683k reviews Overwhelmingly Positive	Open World Survival CraftSurvival
Dying Light 2 Stay Human: Reloaded Edition 2022	Est. copies ≈ 5.5M–8.9M SteamSpy 5M–10M	Est. revenue $90.1M–$242.1M after Steam's cut $163.7M–$372.5M before Steam's cut	$59.99	220k reviews Mostly Positive	Open WorldCo-op
Dying Light 2015	Est. copies ≈ 24.2M–39.3M 1.8x vs typical SteamSpy 10M–20M	Est. revenue $166.4M–$447.4M after Steam's cut $302.5M–$688.3M before Steam's cut	$24.99	496k reviews Overwhelmingly Positive	ZombiesSurvival Horror
Resident Evil 2 2019	Est. copies ≈ 6.5M–10.5M SteamSpy 5M–10M	Est. revenue $70.9M–$190.7M after Steam's cut $129.0M–$293.4M before Steam's cut	$39.99	224k reviews Overwhelmingly Positive	ZombiesSurvival Horror
Black Mesa 2020	Est. copies ≈ 3.6M–5.8M SteamSpy 2M–5M	Est. revenue $19.8M–$53.2M after Steam's cut $35.9M–$81.8M before Steam's cut	$19.99	145k reviews Very Positive	FPSRemake