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How many copies did Insomnia: Theater in the Head sell?

Estimated copies sold
≈ 76k–123k
$52k–$139k after Steam's cut $94k–$215k before Steam's cut
from 3k reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Insomnia: Theater in the Head and predicted how it would do from its 8 similar games. Every figure here, including Insomnia: Theater in the Head's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 100k–187k
best case 1.3M (The Coffin of Andy and Leyley)
Games like Insomnia: Theater in the Head

A typical game among these

≈ 100k–187k copies

≈ $288k–$673k after Steam's cut

from ~2k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: The Coffin of Andy and Leyley at ≈ 982k–1.6M copies, ≈ $3.2M–$8.7M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 4k reviews in their first month; the range was 136 to 5k.
The genre you'd be entering
These games
The similar games share Point & Click (6 of 8) and Story Rich (5 of 8).
The winners
Winners here lead with Story Rich, priced around $15. The breakout hits carry Psychological Horror + Visual Novel + Story Rich; a typical game here doesn't.
When they shipped
The similar games span 2012 to 2023, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Fran Bow
2015
Est. copies
≈ 1.1M–1.8M
10x vs typical
SteamSpy 1M–2M
Est. revenue
$4.6M–$12.5M after Steam's cut $8.4M–$19.2M before Steam's cut
$14.99
23k reviews
Overwhelmingly Positive
Edna & Harvey: Harvey's New Eyes
2012
Est. copies
≈ 219k–355k
1.5x vs typical
SteamSpy 200k–500k
Est. revenue
$1.2M–$3.2M after Steam's cut $2.2M–$5.0M before Steam's cut
$19.99
3k reviews
Very Positive
Point & ClickAdventure
The Dream Machine: Chapter 1 & 2
2012
Est. copies
≈ 142k–231k
SteamSpy 200k–500k
Est. revenue
$156k–$420k after Steam's cut $284k–$646k before Steam's cut
$3.99
2k reviews
Very Positive
Point & ClickHand-drawn
Looking Up I See Only A Ceiling
2023
Est. copies
≈ 89k–145k
1.6x vs typical
SteamSpy 100k–200k
Est. revenue
$49k–$131k after Steam's cut $89k–$201k before Steam's cut
$1.99
4k reviews
Very Positive
AdventurePsychological
Gibbous - A Cthulhu Adventure
2019
Est. copies
≈ 66k–108k
SteamSpy 200k–500k
Est. revenue
$365k–$981k after Steam's cut $664k–$1.5M before Steam's cut
$19.99
2k reviews
Very Positive
Story RichPoint & Click
The Coffin of Andy and Leyley
2023
Est. copies
≈ 982k–1.6M
17x vs typical
SteamSpy 500k–1M
Est. revenue
$3.2M–$8.7M after Steam's cut $5.9M–$13.4M before Steam's cut
$11.99
40k reviews
Overwhelmingly Positive
PsychologicalDark Comedy
Slay the Princess — The Pristine Cut
2023
Est. copies
≈ 856k–1.4M
15x vs typical
SteamSpy 500k–1M
Est. revenue
$4.2M–$11.4M after Steam's cut $7.7M–$17.5M before Steam's cut
$17.99
35k reviews
Overwhelmingly Positive
Visual NovelChoices Matter
Bad Dream: Coma
2017
Est. copies
≈ 76k–124k
SteamSpy 100k–200k
Est. revenue
$189k–$508k after Steam's cut $344k–$782k before Steam's cut
$8.99
2k reviews
Very Positive
Point & ClickAdventure

Sizing up your own game? See how many copies games in its genre usually sell before you build it.