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How many copies did Supernatural sell?

Estimated copies sold
≈ 32k–53k
$80k–$215k after Steam's cut $145k–$331k before Steam's cut
from 1k reviews (Mixed)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Supernatural and predicted how it would do from its 8 similar games. Every figure here, including Supernatural's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 523k–1.4M
best case 27.4M (Phasmophobia)
Games like Supernatural

A typical game among these

≈ 523k–1.4M copies

≈ $6.1M–$16.4M after Steam's cut

from ~23k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Phasmophobia at ≈ 20.9M–33.9M copies, ≈ $114.8M–$308.5M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 11k reviews in their first month; the range was 75 to 40k.
The genre you'd be entering
These games
The similar games share Psychological Horror (6 of 8) and Detective (4 of 8).
The winners
Winners here lead with Horror + Psychological Horror, priced around $20. The breakout hits carry Supernatural + VR + Online Co-Op; a typical game here doesn't.
When they shipped
The similar games span 2016 to 2023, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 52 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

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Phasmophobia
2020
Est. copies
≈ 20.9M–33.9M
36x vs typical
SteamSpy 10M–20M
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$114.8M–$308.5M after Steam's cut $208.6M–$474.7M before Steam's cut
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≈ 1.6M–2.6M
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≈ 1.4M–2.2M
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