How much revenue did NBA 2K24 make?

NBA 2K24 is free to play, so there is no copy-sales revenue to estimate.

How many copies did NBA 2K24 sell?

Q: How many copies did NBA 2K24 sell?

1.1M to 1.7M copies, based on its 44k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 1.1M–1.7M; from 44k reviews (Mostly Negative)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left NBA 2K24 out and predicted the genre from its 8 similar games. Every figure here, including NBA 2K24's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 870k–1.4M

best case 2.3M (NBA 2K20)

The Sports genre

All 8 of your similar games are hits. A big, proven genre for a game like yours.

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

A typical game

≈ 870k–1.4M copies

≈ $9.3M–$27.4M after Steam's cut

from ~39k reviews

Best case

≈ 1.7M–2.8M copies

NBA 2K20

The genre you'd be entering

Your set: Your set clusters on Sports (8 of 8) and Basketball (7 of 8).
The winners: Winners here lead with Basketball + Sports, priced around $35.
The era: The games you compared span 2015 to 2024, a genre with a long track record.

Copies and revenue are rough lifetime estimates from the review count.

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
NBA 2K23 2022	Est. copies ≈ 1.2M–2.0M SteamSpy 1M–2M	Est. revenue Free	Free	51k reviews Mixed	Immersive SimBasketball
NBA 2K21 2020	Est. copies ≈ 1.0M–1.7M SteamSpy 1M–2M	Est. revenue Free	Free	39k reviews Mixed	BasketballSports
NBA 2K22 2021	Est. copies ≈ 965k–1.6M SteamSpy 500k–1M	Est. revenue Free	Free	39k reviews Mixed	SportsBasketball
NBA 2K19 2018	Est. copies ≈ 686k–1.1M SteamSpy 1M–2M	Est. revenue Free	Free	23k reviews Mostly Negative	SportsBasketball
NBA 2K20 2019	Est. copies ≈ 1.7M–2.8M 1.6x vs typical SteamSpy 5M–10M	Est. revenue Free	Free	60k reviews Mixed	BasketballSports
Freestyle 2: Street Basketball 2015	Est. copies ≈ 591k–961k SteamSpy 200k–500k	Est. revenue Free	Free	13k reviews Mostly Positive	BasketballSports
Soccer Online: Ball 3D 2017	Est. copies ≈ 366k–594k SteamSpy 1M–2M	Est. revenue $100k–$268k after Steam's cut $181k–$412k before the cut	$0.99	11k reviews Very Positive	SportsFootball (Soccer)
NBA 2K25 2024	Est. copies ≈ 1.0M–1.7M SteamSpy 1M–2M	Est. revenue $19.8M–$53.2M after Steam's cut $36.0M–$81.8M before the cut	$69.99	43k reviews Mixed	SportsBasketball