How big is the Immersive sim market on Steam?

A typical Immersive sim game sells 345k to 561k copies, and the top decile 2.0M to 3.2M, based on the 128 games SteamSpy lists for the tag (its visible subset). Labeled estimates from review counts, not exact sales.

What Immersive sim games usually sell on Steam

What Immersive sim games sell on Steam, shown two ways: a SteamSpy sample of the whole genre, and the Immersive sim games people have looked up here.

The whole genre, from SteamSpy's sample

A typical game sells

≈ 345k–561k copies

$1.4M–$3.8M after Steam's cut, est.

The top decile

≈ 2.0M–3.2M copies

$8.2M–$22.1M after Steam's cut, est.

Half the reviews in SteamSpy's sample of 128 Immersive sim games sit with 7 of them.

Based on the 128 Immersive sim games SteamSpy listed on November 15, 2026. It misses the games that barely sold, so these figures flatter the genre. Games are grouped by the tags players give them, which are applied loosely, so a genre's edges are fuzzy. Copies are SteamSpy estimates from review counts, not exact sales.

The Immersive sim games gathered on wishvane

Across the 651 Immersive sim games compared here, a typical one sells ≈ 33k–38k copies (est.), with the biggest of them, Supermarket Simulator, at ≈ 2.1M–3.4M. These are the games people chose to compare, not a sample of the genre, so they run far larger than SteamSpy's figures above.

The Immersive sim games gathered here span 2007 to 2026, and 244 of them shipped in the last two years.
The biggest Immersive sim games here share nothing more specific than the genre; individually they lead with God Game and Grand Strategy.
Across the Immersive sim games gathered here a typical price is $9.99, and the biggest charge more, around $20.

and 591 more

Building a Immersive sim game? Games like yours have already shipped in this genre. Add the ones closest to your game to see what it can realistically sell.