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How many copies did Cruelty Squad sell?

Estimated copies sold
≈ 621k–1.0M
$3.4M–$9.2M after Steam's cut $6.2M–$14.1M before Steam's cut
from 25k reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Cruelty Squad and predicted how it would do from its 8 similar games. Every figure here, including Cruelty Squad's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 51k–91k
best case 130k (Golden Light)
Games like Cruelty Squad

A typical game among these

≈ 51k–91k copies

≈ $189k–$614k after Steam's cut

from ~2k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

3 of the 8 similar games are hits.

No genre covers most of these similar games. The closest is Immersive Sim (3 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Golden Light at ≈ 99k–161k copies, ≈ $546k–$1.5M after Steam's cut.

What their first month looked like
About half the games that made it here had over 3 reviews in their first month; the range was 1 to 1k.
Games with under about 100 reviews in month one almost never recover.
The genre you'd be entering
These games
The similar games share Immersive Sim (3 of 8) and Life Sim (3 of 8).
The winners
Winners here lead with Stealth + Procedural Generation, priced around $20.
When they shipped
Only 2 of the 8 similar games shipped in the last two years. That says more about which games were found than about the market.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Golden Light
2022
Est. copies
≈ 99k–161k
2.5x vs typical
SteamSpy under 20k
Est. revenue
$546k–$1.5M after Steam's cut $992k–$2.3M before Steam's cut
$19.99
4k reviews
Very Positive
3DAction
You Are Weak
2021
Est. copies
≈ 223–363
too small to compare
SteamSpy 20k–50k
Est. revenue
$183–$494 after Steam's cut $333–$760 before Steam's cut
$2.99
9 reviews
9 user reviews
ExperimentalSingleplayer
USD Clicker
2024
Est. copies
≈ 99–161
too small to compare
SteamSpy under 20k
Est. revenue
$27–$73 after Steam's cut $49–$112 before Steam's cut
$0.99
4 reviews
4 user reviews
ClickerIdler
Waste It
2022
Est. copies
≈ 149–242
too small to compare
SteamSpy under 20k
Est. revenue
$4k–$11k after Steam's cut $7k–$17k before Steam's cut
$99.99
6 reviews
6 user reviews
SandboxLife Sim
Trolley Problem, Inc.
2022
Est. copies
≈ 40k–64k
SteamSpy 20k–50k
Est. revenue
$120k–$322k after Steam's cut $218k–$495k before Steam's cut
$10.99
2k reviews
Mixed
Choices MatterIndie
accelerating hotkeys
2022
Est. copies
≈ 25–40
too small to compare
SteamSpy under 20k
Est. revenue
$34–$91 after Steam's cut $62–$140 before Steam's cut
$4.99
1 reviews
1 user reviews
TypingTime Management
FACEMINER
2025
Est. copies
≈ 39k–63k
SteamSpy 50k–100k
Est. revenue
$85k–$229k after Steam's cut $155k–$352k before Steam's cut
$7.99
2k reviews
Very Positive
ClickerSimulation
Why pizza?
2021
Est. copies
≈ 322–524
too small to compare
SteamSpy under 20k
Est. revenue
$2k–$5k after Steam's cut $3k–$7k before Steam's cut
$18.99
13 reviews
Mixed
Precision PlatformerSide Scroller

Sizing up your own game? See how many copies games in its genre usually sell before you build it.