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How many copies did Unavowed sell?

Estimated copies sold
≈ 80k–130k
$329k–$884k after Steam's cut $598k–$1.4M before Steam's cut
from 3k reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Unavowed and predicted how it would do from its 8 similar games. Every figure here, including Unavowed's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 115.4M–127.5M
best case 125.7M (PUBG: BATTLEGROUNDS)
Games like Unavowed

A typical game among these

≈ 115.4M–127.5M copies

≈ $429.0M–$475.7M after Steam's cut

from ~1.6M reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

4 of the 8 similar games are hits.

No genre covers most of these similar games. The closest is Physics (3 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: PUBG: BATTLEGROUNDS at ≈ 95.8M–155.7M copies.

What their first month looked like
The games that made it here had under 37 reviews in their first month.
Games with under about 100 reviews in month one almost never recover.
The genre you'd be entering
These games
The similar games share Physics (3 of 8) and Platformer (3 of 8).
The winners
Winners here lead with Survival + Shooter.
When they shipped
The similar games span 2006 to 2023, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Garry's Mod
2006
Est. copies
≈ 80.0M–130.1M
SteamSpy 20M–50M
Est. revenue
$219.9M–$591.3M after Steam's cut $399.8M–$909.6M before Steam's cut
$9.99
1.3M reviews
Overwhelmingly Positive
SandboxModdable
PewDiePie: Legend of the Brofist
2015
Est. copies
≈ 82k–134k
too small to compare
SteamSpy 50k–100k
Est. revenue
$181k–$486k after Steam's cut $329k–$747k before Steam's cut
$7.99
2k reviews
Very Positive
MemesPixel Graphics
Terraria
2011
Est. copies
≈ 98.5M–160.1M
SteamSpy 20M–50M
Est. revenue
$270.6M–$727.5M after Steam's cut $492.0M–$1119.3M before Steam's cut
$9.99
1.6M reviews
Overwhelmingly Positive
Open World Survival CraftSandbox
Roxy Raccoon's Bowling Bash
2022
Est. copies
≈ 570–927
too small to compare
SteamSpy under 20k
Est. revenue
$782–$2k after Steam's cut $1k–$3k before Steam's cut
$4.99
23 reviews
Positive
Bowling3D Platformer
PUBG: BATTLEGROUNDS
2017
Est. copies
≈ 95.8M–155.7M
1.8x vs typical
SteamSpy 100M–200M
Est. revenue
Free
Free
2.8M reviews
Mixed
SurvivalShooter
IMPOSSIBALL
2022
Est. copies
≈ 25–40
too small to compare
SteamSpy under 20k
Est. revenue
$14–$36 after Steam's cut $25–$56 before Steam's cut
$1.99
1 reviews
1 user reviews
AdventurePlatformer
The Edge Ball
2018
Est. copies
≈ 213–346
too small to compare
SteamSpy under 20k
Est. revenue
Free
Free
7 reviews
7 user reviews
CasualPlatformer
BandRoll
2023
Est. copies
≈ 3k–4k
too small to compare
SteamSpy under 20k
Est. revenue
$1k–$4k after Steam's cut $3k–$6k before Steam's cut
$1.99
104 reviews
Very Positive
Early AccessRhythm

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