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How many copies did Ben and Ed sell?

Estimated copies sold
≈ 241k–392k
$662k–$1.8M after Steam's cut $1.2M–$2.7M before Steam's cut
from 5k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Ben and Ed and predicted how it would do from its 8 similar games. Every figure here, including Ben and Ed's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 8.9M–19.2M
best case 56.3M (Warframe)
Games like Ben and Ed

A typical game among these

≈ 8.9M–19.2M copies

≈ $122.8M–$273.9M after Steam's cut

from ~261k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Co-op (3 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Warframe at ≈ 42.9M–69.7M copies.

What their first month looked like
About half the games that made it here had over 33k reviews in their first month; the range was 16k to 72k.
The genre you'd be entering
These games
The similar games share Co-op (3 of 8) and Open World (3 of 8).
The winners
Winners here lead with Action RPG + Looter Shooter.
When they shipped
The similar games span 2013 to 2022, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Human Fall Flat
2016
Est. copies
≈ 9.5M–15.4M
SteamSpy 10M–20M
Est. revenue
$52.0M–$139.7M after Steam's cut $94.5M–$214.9M before Steam's cut
$19.99
227k reviews
Very Positive
Co-opFunny
NARAKA: BLADEPOINT
2021
Est. copies
≈ 7.5M–12.2M
SteamSpy 10M–20M
Est. revenue
Free
Free
303k reviews
Mostly Positive
Battle RoyaleMultiplayer
Dying Light 2 Stay Human: Reloaded Edition
2022
Est. copies
≈ 5.5M–8.9M
SteamSpy 5M–10M
Est. revenue
$90.1M–$242.1M after Steam's cut $163.7M–$372.5M before Steam's cut
$59.99
220k reviews
Mostly Positive
Open WorldCo-op
Warframe
2013
Est. copies
≈ 42.9M–69.7M
2.6x vs typical
SteamSpy 20M–50M
Est. revenue
Free
Free
678k reviews
Very Positive
Free to PlayAction RPG
Titanfall® 2
2020
Est. copies
≈ 7.1M–11.6M
SteamSpy 5M–10M
Est. revenue
$58.7M–$158.0M after Steam's cut $106.8M–$243.0M before Steam's cut
$29.99
287k reviews
Overwhelmingly Positive
FPSMechs
Assassin's Creed® Odyssey
2018
Est. copies
≈ 5.7M–9.3M
SteamSpy 5M–10M
Est. revenue
$94.8M–$254.9M after Steam's cut $172.4M–$392.1M before Steam's cut
$59.99
189k reviews
Very Positive
Open WorldRPG
Dying Light
2015
Est. copies
≈ 24.2M–39.3M
1.9x vs typical
SteamSpy 10M–20M
Est. revenue
$166.4M–$447.4M after Steam's cut $302.5M–$688.3M before Steam's cut
$24.99
496k reviews
Overwhelmingly Positive
ZombiesSurvival Horror
Call of Duty®: Black Ops III
2015
Est. copies
≈ 11.4M–18.6M
SteamSpy 5M–10M
Est. revenue
$188.7M–$507.3M after Steam's cut $343.1M–$780.5M before Steam's cut
$59.99
234k reviews
Very Positive
MultiplayerZombies

Sizing up your own game? See how many copies games in its genre usually sell before you build it.