How much revenue did Ultimate General: Civil War make?

$2.4M–$6.6M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Ultimate General: Civil War sell?

Q: How many copies did Ultimate General: Civil War sell?

296k to 481k copies, based on its 9k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 296k–481k; $2.4M–$6.6M after Steam's cut $4.4M–$10.1M before Steam's cut; from 9k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Ultimate General: Civil War and predicted how it would do from its 8 similar games. Every figure here, including Ultimate General: Civil War's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 620k–1.4M

best case 1.3M (Company of Heroes 3)

Games like Ultimate General: Civil War

A typical game among these

≈ 620k–1.4M copies

≈ $3.6M–$12.1M after Steam's cut

from ~18k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

These similar games lean toward the genre's biggest winners; the typical figure comes from its ordinary successes.

Best case: Company of Heroes 3 at ≈ 1.0M–1.6M copies, ≈ $16.5M–$44.4M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like

About half the games that made it here had over 6k reviews in their first month; the range was 55 to 13k.

The genre you'd be entering

These games: The similar games share RTS (5 of 8) and Tactical (4 of 8).
The winners: Winners here lead with Wargame + RTS, priced around $47. The breakout hits carry War + Free to Play + Action; a typical game here doesn't.
When they shipped: The similar games span 2012 to 2024, and 1 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Company of Heroes 3 2023	Est. copies ≈ 1.0M–1.6M 2.2x vs typical SteamSpy 1M–2M	Est. revenue $16.5M–$44.4M after Steam's cut $30.0M–$68.3M before Steam's cut	$59.99	40k reviews Mixed	SingleplayerStrategy
Bad North: Jotunn Edition 2018	Est. copies ≈ 436k–709k SteamSpy 500k–1M	Est. revenue $1.8M–$4.8M after Steam's cut $3.3M–$7.4M before Steam's cut	$14.99	14k reviews Very Positive	WargameVikings
Call to Arms - Gates of Hell: Ostfront 2021	Est. copies ≈ 855k–1.4M 1.9x vs typical SteamSpy 1M–2M	Est. revenue $8.2M–$22.1M after Steam's cut $15.0M–$34.0M before Steam's cut	$34.99	34k reviews Very Positive	World War IIHistorical
Mechabellum 2024	Est. copies ≈ 485k–788k SteamSpy 1M–2M	Est. revenue $2.0M–$5.4M after Steam's cut $3.6M–$8.3M before Steam's cut	$14.99	20k reviews Very Positive	StrategyMechs
Sins of a Solar Empire®: Rebellion 2012	Est. copies ≈ 1.0M–1.7M SteamSpy 2M–5M	Est. revenue $5.7M–$15.3M after Steam's cut $10.3M–$23.5M before Steam's cut	$19.99	16k reviews Very Positive	ManagementDiplomacy
POLYGON 2020	Est. copies ≈ 918k–1.5M 2.1x vs typical SteamSpy 1M–2M	Est. revenue Free	Free	37k reviews Mostly Positive	Free to PlayFPS
Wargame: Red Dragon 2014	Est. copies ≈ 1.1M–1.8M SteamSpy 1M–2M	Est. revenue $9.1M–$24.5M after Steam's cut $16.6M–$37.8M before Steam's cut	$29.99	20k reviews Very Positive	StrategyRTS
Conqueror's Blade 2019	Est. copies ≈ 859k–1.4M 1.7x vs typical SteamSpy 2M–5M	Est. revenue Free	Free	30k reviews Mostly Positive	MedievalTactical