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How many copies did TUNIC sell?

Estimated copies sold
≈ 464k–753k
$3.8M–$10.3M after Steam's cut $7.0M–$15.8M before Steam's cut
from 19k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid TUNIC and predicted how it would do from its 3 similar games. Every figure here, including TUNIC's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 20k–218k
best case 408k (Hello Kitty Island Adventure)
Games like TUNIC

A typical game among these

≈ 20k–218k copies

≈ $1.6M–$4.7M after Steam's cut

from ~867 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

1 of the 3 similar games is a hit.

This comes from a small set of games, so take it as a sketch.

Best case: Hello Kitty Island Adventure at ≈ 311k–505k copies, ≈ $3.4M–$9.2M after Steam's cut.

The genre you'd be entering
These games
The similar games share Exploration (3 of 3) and Abstract (1 of 3).
The winners
Winners here lead with Cozy + Open World, priced around $40.
When they shipped
The similar games span 2019 to 2025, and 1 of the 3 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 36 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Hello Kitty Island Adventure
2025
Est. copies
≈ 311k–505k
14x vs typical
SteamSpy 100k–200k
Est. revenue
$3.4M–$9.2M after Steam's cut $6.2M–$14.1M before Steam's cut
$39.99
13k reviews
Very Positive
CozyOpen World
Unbound: Worlds Apart Prologue
2020
Est. copies
≈ 22k–35k
SteamSpy 100k–200k
Est. revenue
Free
Free
867 reviews
Very Positive
Free to PlayIndie
stikir
2019
Est. copies
≈ 9k–14k
SteamSpy under 20k
Est. revenue
$7k–$20k after Steam's cut $13k–$30k before Steam's cut
$2.99
307 reviews
Very Positive
SurrealGame Development

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