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How many copies did Summer in Mara sell?

Estimated copies sold
≈ 55k–89k
$300k–$808k after Steam's cut $546k–$1.2M before Steam's cut
from 2k reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Summer in Mara and predicted how it would do from its 8 similar games. Every figure here, including Summer in Mara's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 72k–96k
best case 188k (STORY OF SEASONS: Friends of Mineral Town)
Games like Summer in Mara

A typical game among these

≈ 72k–96k copies

≈ $531k–$875k after Steam's cut

from ~3k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: STORY OF SEASONS: Friends of Mineral Town at ≈ 143k–233k copies, ≈ $1.6M–$4.2M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 1k reviews in their first month; the range was 252 to 2k.
The genre you'd be entering
These games
The similar games share Farming Sim (8 of 8) and Simulation (7 of 8).
The winners
Winners here lead with Farming Sim + Simulation, priced around $40. The breakout hits carry Dating Sim + RPG + Singleplayer; a typical game here doesn't.
When they shipped
Only 3 of the 8 similar games shipped in the last two years. That says more about which games were found than about the market.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Hokko Life
2022
Est. copies
≈ 66k–108k
SteamSpy 100k–200k
Est. revenue
$364k–$979k after Steam's cut $662k–$1.5M before Steam's cut
$19.99
3k reviews
Mixed
Life SimFarming Sim
STORY OF SEASONS: Friends of Mineral Town
2020
Est. copies
≈ 143k–233k
2.2x vs typical
SteamSpy 100k–200k
Est. revenue
$1.6M–$4.2M after Steam's cut $2.9M–$6.5M before Steam's cut
$39.99
6k reviews
Very Positive
Wylde Flowers
2022
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≈ 69k–112k
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$472k–$1.3M after Steam's cut $859k–$2.0M before Steam's cut
$24.99
3k reviews
Overwhelmingly Positive
Wanderstop
2025
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$554k–$1.5M after Steam's cut $1.0M–$2.3M before Steam's cut
$24.99
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AdventureSimulation
Lemon Cake
2021
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SteamSpy 100k–200k
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SimulationCasual
Winkeltje: The Little Shop
2022
Est. copies
≈ 45k–74k
SteamSpy 100k–200k
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2024
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≈ 78k–127k
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The Ranch of Rivershine
2025
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≈ 58k–94k
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Very Positive
SimulationHorses

Sizing up your own game? See how many copies games in its genre usually sell before you build it.