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How many copies did Winkeltje: The Little Shop sell?

Estimated copies sold
≈ 45k–74k
$187k–$503k after Steam's cut $340k–$774k before Steam's cut
from 2k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Winkeltje: The Little Shop and predicted how it would do from its 8 similar games. Every figure here, including Winkeltje: The Little Shop's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 9k–12k
best case 586k (Shop Titans)
Games like Winkeltje: The Little Shop

A typical game among these

≈ 9k–12k copies

≈ $49k–$63k after Steam's cut

from ~332 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

1 of the 8 similar games is a hit.

Best case: Shop Titans at ≈ 446k–725k copies. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 147 reviews in their first month; the range was 8 to 1k.
The genre you'd be entering
These games
The similar games share Cozy (6 of 8) and Shop Keeper (6 of 8).
The winners
Winners here lead with Idler + Shop Keeper. The breakout hits carry Idler + Medieval + Base-Building; a typical game here doesn't.
When they shipped
7 of the 8 similar games shipped in the last two years. You'd be launching into a busy stretch.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Shop Titans
2020
Est. copies
≈ 446k–725k
54x vs typical
SteamSpy 1M–2M
Est. revenue
Free
Free
18k reviews
Mostly Positive
IdlerShop Keeper
Capslock
2024
Est. copies
≈ 298–484
too small to compare
SteamSpy under 20k
Est. revenue
$655–$2k after Steam's cut $1k–$3k before Steam's cut
$7.99
12 reviews
Positive
CasualIndie
Cozy Keep: Farm, Craft, Manage
2024
Est. copies
≈ 8k–13k
SteamSpy under 20k
Est. revenue
$34k–$91k after Steam's cut $62k–$140k before Steam's cut
$14.99
332 reviews
Very Positive
Early AccessShop Keeper
Book Bound
2025
Est. copies
≈ 7k–11k
SteamSpy under 20k
Est. revenue
$13k–$35k after Steam's cut $23k–$53k before Steam's cut
$6.99
271 reviews
Mostly Positive
CozyShop Keeper
Sugardew Island - Your cozy farm shop
2025
Est. copies
≈ 9k–15k
SteamSpy under 20k
Est. revenue
$43k–$115k after Steam's cut $78k–$177k before Steam's cut
$16.99
369 reviews
Mostly Positive
CozyCasual
GeckoShop
2026
Est. copies
≈ 10k–16k
SteamSpy under 20k
Est. revenue
$26k–$71k after Steam's cut $48k–$109k before Steam's cut
$9.99
387 reviews
Mixed
SimulationCreature Collector
TerraForge
2025
Est. copies
≈ 3k–5k
too small to compare
SteamSpy under 20k
Est. revenue
$7k–$19k after Steam's cut $13k–$30k before Steam's cut
$8.99
117 reviews
Mostly Positive
MiningRelaxing
Dealer's Life Legend
2025
Est. copies
≈ 7k–12k
SteamSpy under 20k
Est. revenue
$30k–$80k after Steam's cut $54k–$123k before Steam's cut
$14.99
291 reviews
Very Positive
Early AccessCozy

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