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How many copies did Emily is Away <3 sell?

Estimated copies sold
≈ 169k–274k
$463k–$1.2M after Steam's cut $843k–$1.9M before Steam's cut
from 7k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Emily is Away <3 and predicted how it would do from its 8 similar games. Every figure here, including Emily is Away <3's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 1.3M–2.0M
best case 4.6M (Crusader Kings III)
Games like Emily is Away <3

A typical game among these

≈ 1.3M–2.0M copies

≈ $5.8M–$9.5M after Steam's cut

from ~41k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Choices Matter (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Crusader Kings III at ≈ 3.5M–5.7M copies, ≈ $48.6M–$130.7M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 22k reviews in their first month; the range was 7k to 28k.
The genre you'd be entering
These games
The similar games share Choices Matter (4 of 8) and Simulation (4 of 8).
The winners
Winners here lead with Simulation, priced around $50. The breakout hits carry Simulation + VR + Software; a typical game here doesn't.
When they shipped
The similar games span 2015 to 2023, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

SteamVR
unreleased
Est. copies
≈ 2.2M–3.5M
2.1x vs typical
SteamSpy 1M–2M
Est. revenue
Free		 Free
87k reviews
Very Positive
VRSoftware
UNO
2017
Est. copies
≈ 1.9M–3.0M
SteamSpy 2M–5M
Est. revenue
$5.1M–$13.8M after Steam's cut $9.3M–$21.2M before Steam's cut		 $9.99
54k reviews
Mostly Positive
Card GameMultiplayer
Crusader Kings III
2020
Est. copies
≈ 3.5M–5.7M
3.5x vs typical
SteamSpy 2M–5M
Est. revenue
$48.6M–$130.7M after Steam's cut $88.4M–$201.1M before Steam's cut		 $49.99
143k reviews
Very Positive
StrategyMedieval
Emily is Away
2015
Est. copies
≈ 1.6M–2.6M
SteamSpy 1M–2M
Est. revenue
Free		 Free
32k reviews
Very Positive
Free to PlayStory Rich
Volcano Princess
2023
Est. copies
≈ 1.2M–2.0M
SteamSpy 1M–2M
Est. revenue
$3.7M–$9.9M after Steam's cut $6.7M–$15.3M before Steam's cut		 $10.99
49k reviews
Overwhelmingly Positive
Life SimMultiple Endings
LoveChoice
2021
Est. copies
≈ 910k–1.5M
SteamSpy 1M–2M
Est. revenue
$498k–$1.3M after Steam's cut $906k–$2.1M before Steam's cut		 $1.99
37k reviews
Very Positive
RomanceDating Sim
Path Of Wuxia
2022
Est. copies
≈ 754k–1.2M
SteamSpy 500k–1M
Est. revenue
$7.3M–$19.5M after Steam's cut $13.2M–$30.0M before Steam's cut		 $34.99
30k reviews
Mostly Positive
RPGIndie
Love Is All Around
2023
Est. copies
≈ 1.1M–1.8M
SteamSpy 1M–2M
Est. revenue
$3.1M–$8.4M after Steam's cut $5.7M–$12.9M before Steam's cut		 $9.99
46k reviews
Very Positive
Dating SimSexual Content

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