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How many copies did UNO sell?

Estimated copies sold
≈ 1.9M–3.0M
$5.1M–$13.8M after Steam's cut $9.3M–$21.2M before Steam's cut
from 54k reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid UNO and predicted how it would do from its 8 similar games. Every figure here, including UNO's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 536k–787k
best case 4.8M (Tabletop Simulator)
Games like UNO

A typical game among these

≈ 536k–787k copies

≈ $4.4M–$7.1M after Steam's cut

from ~15k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Tabletop Simulator at ≈ 3.6M–5.9M copies, ≈ $20.0M–$53.8M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 6k reviews in their first month; the range was 778 to 17k.
The genre you'd be entering
These games
The similar games share Card Game (8 of 8) and Board Game (4 of 8).
The winners
Winners here lead with Tabletop + Simulation, priced around $22. The breakout hits carry Tabletop + Simulation + Sandbox; a typical game here doesn't.
When they shipped
The similar games span 2015 to 2025, and 1 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Tabletop Simulator
2015
Est. copies
≈ 3.6M–5.9M
4.9x vs typical
SteamSpy 2M–5M
Est. revenue
$20.0M–$53.8M after Steam's cut $36.4M–$82.8M before Steam's cut
$19.99
75k reviews
Overwhelmingly Positive
TabletopBoard Game
Catan Universe
2017
Est. copies
≈ 626k–1.0M
SteamSpy 1M–2M
Est. revenue
Free
Free
18k reviews
Mixed
Board GameMultiplayer
Armello
2015
Est. copies
≈ 784k–1.3M
SteamSpy 1M–2M
Est. revenue
$5.4M–$14.5M after Steam's cut $9.8M–$22.3M before Steam's cut
$24.99
16k reviews
Very Positive
Board GamePvP
Hand of Fate
2015
Est. copies
≈ 522k–848k
SteamSpy 500k–1M
Est. revenue
$2.9M–$7.7M after Steam's cut $5.2M–$11.9M before Steam's cut
$19.99
11k reviews
Very Positive
Gloomhaven
2021
Est. copies
≈ 400k–650k
SteamSpy 500k–1M
Est. revenue
$3.9M–$10.4M after Steam's cut $7.0M–$15.9M before Steam's cut
$34.99
16k reviews
Very Positive
Online Co-OpDark Fantasy
Sultan's Game
2025
Est. copies
≈ 876k–1.4M
2.3x vs typical
SteamSpy 1M–2M
Est. revenue
$6.0M–$16.2M after Steam's cut $10.9M–$24.9M before Steam's cut
$24.99
35k reviews
Very Positive
Cultist Simulator
2018
Est. copies
≈ 433k–704k
SteamSpy 500k–1M
Est. revenue
$2.4M–$6.4M after Steam's cut $4.3M–$9.8M before Steam's cut
$19.99
14k reviews
Mostly Positive
SimulationChoices Matter
Wingspan
2020
Est. copies
≈ 299k–485k
SteamSpy 100k–200k
Est. revenue
$1.6M–$4.4M after Steam's cut $3.0M–$6.8M before Steam's cut
$19.99
12k reviews
Very Positive
BuildingBoard Game

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