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How many copies did Mafia: Definitive Edition sell?

Estimated copies sold
≈ 2.8M–4.5M
$30.4M–$81.7M after Steam's cut $55.2M–$125.7M before Steam's cut
from 111k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Mafia: Definitive Edition and predicted how it would do from its 3 similar games. Every figure here, including Mafia: Definitive Edition's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 2.3M–4.0M
best case 5.6M (Watch_Dogs® 2)
Games like Mafia: Definitive Edition

A typical game among these

≈ 2.3M–4.0M copies

≈ $16.9M–$66.7M after Steam's cut

from ~64k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 3 of the similar games are hits.

This comes from a small set of games, so take it as a sketch.

Best case: Watch_Dogs® 2 at ≈ 4.3M–7.0M copies, ≈ $59.1M–$158.9M after Steam's cut.

The genre you'd be entering
These games
The similar games share Open World (2 of 3) and Third Person (2 of 3).
The winners
Winners here lead with Open World + Hacking, priced around $50.
When they shipped
None of the similar games shipped in the last two years; the newest is from 2020. That says more about which games were found than about the market.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 52 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Watch_Dogs® 2
2016
Est. copies
≈ 4.3M–7.0M
1.6x vs typical
SteamSpy 2M–5M
Est. revenue
$59.1M–$158.9M after Steam's cut $107.5M–$244.4M before Steam's cut
$49.99
103k reviews
Very Positive
Open WorldHacking
UNO
2017
Est. copies
≈ 1.9M–3.0M
SteamSpy 2M–5M
Est. revenue
$5.1M–$13.8M after Steam's cut $9.3M–$21.2M before Steam's cut
$9.99
54k reviews
Mostly Positive
Card GameMultiplayer
Mafia III: Definitive Edition
2020
Est. copies
≈ 1.6M–2.6M
SteamSpy 1M–2M
Est. revenue
$13.2M–$35.5M after Steam's cut $24.0M–$54.6M before Steam's cut
$29.99
64k reviews
Mixed
CrimeOpen World

Sizing up your own game? See how many copies games in its genre usually sell before you build it.