How much revenue did Going Under make?

$711k–$1.9M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Going Under sell?

Q: How many copies did Going Under sell?

104k to 168k copies, based on its 4k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 104k–168k; $711k–$1.9M after Steam's cut $1.3M–$2.9M before Steam's cut; from 4k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Going Under and predicted how it would do from its 8 similar games. Every figure here, including Going Under's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 3.9M–6.4M

best case 33.8M (The Binding of Isaac: Rebirth)

Games like Going Under

A typical game among these

≈ 3.9M–6.4M copies

≈ $25.2M–$59.3M after Steam's cut

from ~114k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: The Binding of Isaac: Rebirth at ≈ 25.8M–41.9M copies, ≈ $106.2M–$285.5M after Steam's cut.

What their first month looked like

About half the games that made it here had over 42k reviews in their first month; the range was 17k to 86k.

The genre you'd be entering

These games: The similar games share Rogue-like (7 of 8) and Action Roguelike (6 of 8).
The winners: Winners here lead with Action Roguelike + Rogue-like, priced around $15.
When they shipped: The similar games span 2011 to 2025, and 1 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Gunfire Reborn 2021	Est. copies ≈ 2.6M–4.2M SteamSpy 2M–5M	Est. revenue $14.2M–$38.1M after Steam's cut $25.7M–$58.5M before Steam's cut	$19.99	104k reviews Very Positive	Rogue-lite FPS
Cult of the Lamb 2022	Est. copies ≈ 3.2M–5.2M SteamSpy 2M–5M	Est. revenue $22.2M–$59.6M after Steam's cut $40.3M–$91.7M before Steam's cut	$24.99	130k reviews Overwhelmingly Positive	Base-BuildingCute
Enter the Gungeon 2016	Est. copies ≈ 3.7M–6.1M SteamSpy 2M–5M	Est. revenue $15.4M–$41.5M after Steam's cut $28.1M–$63.9M before Steam's cut	$14.99	90k reviews Overwhelmingly Positive	Bullet HellAction Roguelike
Hades 2020	Est. copies ≈ 7.7M–12.5M 2.7x vs typical SteamSpy 5M–10M	Est. revenue $52.9M–$142.2M after Steam's cut $96.1M–$218.7M before Steam's cut	$24.99	310k reviews Overwhelmingly Positive	Action RoguelikeRogue-lite
Hades II 2025	Est. copies ≈ 3.1M–5.0M SteamSpy 2M–5M	Est. revenue $25.3M–$68.0M after Steam's cut $46.0M–$104.6M before Steam's cut	$29.99	124k reviews Overwhelmingly Positive	ActionRogue-like
The Binding of Isaac: Rebirth 2014	Est. copies ≈ 25.8M–41.9M 4.0x vs typical SteamSpy 5M–10M	Est. revenue $106.2M–$285.5M after Steam's cut $193.0M–$439.2M before Steam's cut	$14.99	460k reviews Overwhelmingly Positive	Action RoguelikeRogue-like
Noita 2020	Est. copies ≈ 2.2M–3.6M SteamSpy 2M–5M	Est. revenue $12.1M–$32.6M after Steam's cut $22.0M–$50.2M before Steam's cut	$19.99	89k reviews Overwhelmingly Positive	PhysicsRogue-like
The Binding of Isaac 2011	Est. copies ≈ 4.0M–6.5M SteamSpy 1M–2M	Est. revenue $5.5M–$14.7M after Steam's cut $9.9M–$22.6M before Steam's cut	$4.99	63k reviews Very Positive	Action RoguelikeRogue-like