How much revenue did Forza Horizon 4 make?

Forza Horizon 4 is free to play, so there is no copy-sales revenue to estimate.

How many copies did Forza Horizon 4 sell?

Q: How many copies did Forza Horizon 4 sell?

7.5M to 12.2M copies, based on its 303k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 7.5M–12.2M; from 303k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Forza Horizon 4 and predicted how it would do from its 8 similar games. Every figure here, including Forza Horizon 4's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 4.8M–16.4M

best case 78.3M (Euro Truck Simulator 2)

Games like Forza Horizon 4

A typical game among these

≈ 4.8M–16.4M copies

≈ $40.3M–$224.6M after Steam's cut

from ~165k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Euro Truck Simulator 2 at ≈ 59.7M–97.0M copies, ≈ $328.0M–$881.9M after Steam's cut.

What their first month looked like

About half the games that made it here had over 42k reviews in their first month; the range was 4k to 84k.

The genre you'd be entering

These games: The similar games share Driving (7 of 8) and Open World (6 of 8).
The winners: Winners here lead with Driving + Transportation, priced around $20.
When they shipped: The similar games span 2012 to 2025, and 1 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
BeamNG.drive 2015	Est. copies ≈ 20.5M–33.4M 2.6x vs typical SteamSpy 5M–10M	Est. revenue $141.2M–$379.6M after Steam's cut $256.7M–$584.0M before Steam's cut	$24.99	421k reviews Overwhelmingly Positive	SimulationDriving
Assetto Corsa 2014	Est. copies ≈ 9.8M–15.9M SteamSpy 5M–10M	Est. revenue $53.8M–$144.6M after Steam's cut $97.8M–$222.5M before Steam's cut	$19.99	175k reviews Very Positive	RacingAutomobile Sim
CarX Drift Racing Online 2017	Est. copies ≈ 3.1M–5.0M SteamSpy 2M–5M	Est. revenue $14.4M–$38.6M after Steam's cut $26.1M–$59.4M before Steam's cut	$16.99	89k reviews Overwhelmingly Positive	RacingPhysics
Need for Speed™ Heat 2020	Est. copies ≈ 3.8M–6.2M SteamSpy 2M–5M	Est. revenue $73.7M–$198.2M after Steam's cut $134.0M–$304.9M before Steam's cut	$69.99	154k reviews Very Positive	RacingOpen World
Euro Truck Simulator 2 2012	Est. copies ≈ 59.7M–97.0M 5.7x vs typical SteamSpy 10M–20M	Est. revenue $328.0M–$881.9M after Steam's cut $596.4M–$1356.8M before Steam's cut	$19.99	944k reviews Overwhelmingly Positive	DrivingTransportation
Mad Max 2015	Est. copies ≈ 4.4M–7.2M SteamSpy 2M–5M	Est. revenue $24.3M–$65.4M after Steam's cut $44.2M–$100.6M before Steam's cut	$19.99	91k reviews Very Positive	Open WorldVehicular Combat
Forza Horizon 5 2021	Est. copies ≈ 7.0M–11.4M 1.7x vs typical SteamSpy 5M–10M	Est. revenue $115.3M–$310.1M after Steam's cut $209.7M–$477.1M before Steam's cut	$59.99	282k reviews Very Positive	RacingOpen World
My Summer Car 2025	Est. copies ≈ 2.9M–4.8M SteamSpy 1M–2M	Est. revenue $12.1M–$32.4M after Steam's cut $21.9M–$49.9M before Steam's cut	$14.99	118k reviews Very Positive	Automobile SimSimulation