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How many copies did Dealer's Life 2 sell?

Estimated copies sold
≈ 105k–171k
$433k–$1.2M after Steam's cut $788k–$1.8M before Steam's cut
from 4k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Dealer's Life 2 and predicted how it would do from its 8 similar games. Every figure here, including Dealer's Life 2's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 45k–835k
best case 1.7M (TCG Card Shop Simulator)
Games like Dealer's Life 2

A typical game among these

≈ 45k–835k copies

≈ $160k–$7.0M after Steam's cut

from ~3k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

6 of the 8 similar games are hits.

Best case: TCG Card Shop Simulator at ≈ 1.3M–2.0M copies, ≈ $6.9M–$18.6M after Steam's cut.

What their first month looked like
About half the games that made it here had over 1k reviews in their first month; the range was 73 to 51k.
The genre you'd be entering
These games
The similar games share Management (5 of 8) and Capitalism (4 of 8).
The winners
Winners here lead with Simulation + Management, priced around $20.
When they shipped
4 of the 8 similar games shipped in the last two years, so this genre is actively shipping.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 36 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

TCG Card Shop Simulator
2026
Est. copies
≈ 1.3M–2.0M
17x vs typical
SteamSpy 2M–5M
Est. revenue
$6.9M–$18.6M after Steam's cut $12.6M–$28.6M before Steam's cut
$19.99
51k reviews
Overwhelmingly Positive
Ranch Simulator: Build, Hunt, Farm
2023
Est. copies
≈ 1.2M–2.0M
17x vs typical
SteamSpy 1M–2M
Est. revenue
$8.3M–$22.3M after Steam's cut $15.1M–$34.3M before Steam's cut
$24.99
49k reviews
Mostly Positive
SimulationMultiplayer
Storage Hunter Simulator
2025
Est. copies
≈ 104k–170k
SteamSpy 100k–200k
Est. revenue
$718k–$1.9M after Steam's cut $1.3M–$3.0M before Steam's cut
$24.99
4k reviews
Mostly Positive
Repair this!
2024
Est. copies
≈ 21k–34k
SteamSpy 20k–50k
Est. revenue
$40k–$108k after Steam's cut $73k–$166k before Steam's cut
$6.99
843 reviews
Very Positive
ExplorationTime Management
Shop Titans
2020
Est. copies
≈ 446k–725k
6.1x vs typical
SteamSpy 1M–2M
Est. revenue
Free
Free
18k reviews
Mostly Positive
IdlerShop Keeper
Supercar Collection Simulator
2025
Est. copies
≈ 41k–67k
SteamSpy 50k–100k
Est. revenue
$147k–$395k after Steam's cut $267k–$608k before Steam's cut
$12.99
2k reviews
Very Positive
MultiplayerSimulation
Final Profit: A Shop RPG
2023
Est. copies
≈ 17k–27k
SteamSpy 20k–50k
Est. revenue
$68k–$184k after Steam's cut $124k–$282k before Steam's cut
$14.99
668 reviews
Very Positive
RPGCapitalism
Dealer's Life
2019
Est. copies
≈ 38k–62k
SteamSpy under 20k
Est. revenue
$105k–$283k after Steam's cut $191k–$435k before Steam's cut
$9.99
1k reviews
Very Positive
TradingManagement

Sizing up your own game? See how many copies games in its genre usually sell before you build it.