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How many copies did Happy Day sell?

Estimated copies sold
≈ 521–846
$285–$766 after Steam's cut $518–$1k before Steam's cut
from 21 reviews (Mostly Negative)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Happy Day and predicted how it would do from its 8 similar games. Every figure here, including Happy Day's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 12k–27k
best case 266k (Digseum)
Games like Happy Day

A typical game among these

≈ 12k–27k copies

≈ $23k–$89k after Steam's cut

from ~413 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

1 of the 8 similar games is a hit.

Best case: Digseum at ≈ 202k–329k copies, ≈ $166k–$448k after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 284 reviews in their first month; the range was 39 to 2k.
The genre you'd be entering
These games
The similar games share Idler (7 of 8) and Simulation (5 of 8).
The winners
Winners here lead with Clicker + Idler, priced around $3. The breakout hits carry Minimalist + Pixel Graphics + Relaxing; a typical game here doesn't.
When they shipped
4 of the 8 similar games shipped in the last two years, so this genre is actively shipping.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 38 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Digseum
2024
Est. copies
≈ 202k–329k
20x vs typical
SteamSpy 200k–500k
Est. revenue
$166k–$448k after Steam's cut $303k–$689k before Steam's cut
$2.99
8k reviews
Overwhelmingly Positive
CasualClicker
懒人修仙传2
2022
Est. copies
≈ 22k–36k
2.2x vs typical
SteamSpy 100k–200k
Est. revenue
$49k–$131k after Steam's cut $89k–$202k before Steam's cut
$7.99
896 reviews
Mostly Positive
IdlerExploration
Coin Push RPG
2025
Est. copies
≈ 19k–31k
1.8x vs typical
SteamSpy 50k–100k
Est. revenue
$52k–$140k after Steam's cut $95k–$215k before Steam's cut
$9.99
763 reviews
Mostly Positive
IdlerRPG
Wild West Saga: Idle Tycoon Clicker
2018
Est. copies
≈ 24k–39k
1.9x vs typical
SteamSpy 100k–200k
Est. revenue
Free
Free
790 reviews
Mixed
ClickerIdler
Evospace
2019
Est. copies
≈ 11k–18k
SteamSpy under 20k
Est. revenue
$46k–$125k after Steam's cut $84k–$192k before Steam's cut
$14.99
391 reviews
Very Positive
Early AccessSimulation
Laptop Tycoon
2021
Est. copies
≈ 10k–17k
SteamSpy 20k–50k
Est. revenue
$23k–$61k after Steam's cut $41k–$93k before Steam's cut
$7.99
413 reviews
Mostly Positive
SimulationStrategy
Desktop Kitten Girl
2025
Est. copies
≈ 8k–13k
SteamSpy under 20k
Est. revenue
$9k–$24k after Steam's cut $16k–$37k before Steam's cut
$3.99
333 reviews
Very Positive
IdlerCasual
Universe Horizon
2025
Est. copies
≈ 6k–10k
SteamSpy under 20k
Est. revenue
$5k–$13k after Steam's cut $9k–$20k before Steam's cut
$2.99
237 reviews
Very Positive
IdlerClicker

Sizing up your own game? See how many copies games in its genre usually sell before you build it.