How many copies did UpGun sell?

125k to 203k copies, based on its 5k Steam reviews. This is a labeled estimate from the review count, not exact sales.

How much revenue did UpGun make?

UpGun is free to play, so there is no copy-sales revenue to estimate.

How big is UpGun?

Estimated players who have it: ≈ 125k–203k; from 5k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid UpGun and predicted how it would do from its 8 similar games. Every figure here, including UpGun's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 27k–48k

best case 156k (Pistol Whip)

Games like UpGun

A typical game among these

≈ 27k–48k copies

≈ $172k–$397k after Steam's cut

from ~909 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

4 of the 8 similar games are hits.

Best case: Pistol Whip at ≈ 119k–193k copies, ≈ $979k–$2.6M after Steam's cut.

What their first month looked like

About half the games that made it here had over 517 reviews in their first month; the range was 70 to 1k.

The genre you'd be entering

These games: The similar games share Shooter (7 of 8) and Arcade (5 of 8).
The winners: Winners here lead with VR + Rhythm, priced around $30.
When they shipped: The similar games span 2015 to 2024, and 1 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Vox Machinae 2022	Est. copies ≈ 32k–53k SteamSpy 20k–50k	Est. revenue $267k–$717k after Steam's cut $485k–$1.1M before Steam's cut	$29.99	1k reviews Very Positive	VRMechs
Iron Meat 2024	Est. copies ≈ 28k–45k SteamSpy 100k–200k	Est. revenue $152k–$409k after Steam's cut $276k–$629k before Steam's cut	$19.99	1k reviews Overwhelmingly Positive	Shoot 'Em UpSide Scroller
Pistol Whip 2019	Est. copies ≈ 119k–193k 4.5x vs typical SteamSpy 200k–500k	Est. revenue $979k–$2.6M after Steam's cut $1.8M–$4.0M before Steam's cut	$29.99	4k reviews Very Positive	VRAction
Containment Initiative 2017	Est. copies ≈ 18k–30k SteamSpy 50k–100k	Est. revenue $51k–$136k after Steam's cut $92k–$210k before Steam's cut	$9.99	536 reviews Very Positive	FPSShooter
Cavalry Girls 2023	Est. copies ≈ 50k–81k 2.2x vs typical SteamSpy 100k–200k	Est. revenue $164k–$441k after Steam's cut $298k–$678k before Steam's cut	$11.99	2k reviews Very Positive	Top-Down ShooterMechs
Gun Club VR 2018	Est. copies ≈ 21k–35k SteamSpy 50k–100k	Est. revenue $117k–$315k after Steam's cut $213k–$485k before Steam's cut	$19.99	702 reviews Mostly Positive	ShooterGun Customization
It came from space and ate our brains 2015	Est. copies ≈ 25k–41k SteamSpy 200k–500k	Est. revenue $70k–$187k after Steam's cut $127k–$288k before Steam's cut	$9.99	519 reviews Mostly Positive	Top-Down ShooterTwin Stick Shooter
Hyper Dash 2021	Est. copies ≈ 10k–16k SteamSpy 20k–50k	Est. revenue Free	Free	393 reviews Very Positive	Arena ShooterFPS